I recently wrote a book on the four list building methods that I’ve been using for the last few months. The methods are simple really. The bad news, is that they require effort on your …
The Best Email Copywriting Strategy
You’ve probably noticed by now that I change tactics all the time. I’ve changed tactics a hundred times in 2015. Different promotions, different styles, long emails, short emails, entertaining …
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My Two Cents On Content Confidence
A few weeks ago I wrote and recorded a course called "Email Copywriting Strategy". I Was Deathly Afraid That You Would Hate It... For some reason, I thought you would hate the …
How To Interact With Subscribers, Even If You’re A Major Geek
Today, I logged into my Udemy profile and saw a review left by a student... In the review, the student referred to me as a “major (highly functional) geek”. Haha. A lot of people might …
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Why I’ve Always Loved Email Marketing
You know... The Internet has changed so much since when I first got my first PC, and later Internet connection as a tiny kid. Even back then I knew that email marketing was the one variable that …
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Email Copywriting Strategy
In The Art Of War, Sun Tzu States The Following About Strategy: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I think that code …