I’m a tech nerd who’s been obsessed with building websites and marketing them for a long while now.
I’ve talked with so many neat and interesting entrepreneurs.
Some of the smartest and most successful entrepreneurs that I know of, are huge webinar marketing fans.
The reason for that, is because webinars are very powerful. They allow you to accomplish so many different things, while at the same time, cementing you as a known authority.
This can be especially true if you run a ton of different webinars frequently.
If you devote yourself to teaching and helping your audience, while sharing amazing content that’s designed to help them, then I honestly believe, that webinar marketing can be your secret marketing weapon.
In the following document, I’m going to show why webinar marketing rocks, how it can be super powerful, and why webinar marketing with ClickFunnels is especially awesome.
Please enjoy!
Webinars Can Make A Hugely Powerful Sales Tool
One of the best things about webinar marketing is that you can promote absolutely anything you want after you give your presentation.
So maybe you can give a presentation that your audience will love, and then at the end of the presentation you can promote one of your offers.
That’s why webinars are so awesome, because they do not seem like a promotion at first, because they’re much more than that.
Traditional sales messages are boring! Personally, I can’t even stand watching TV anymore because of all of the obnoxious advertising (lol).
Have you ever felt that way?
Have you ever felt like jumping off of your couch because of all of the cheesy ads you see on network TV?
That’s why I love webinars.
Because they’re different from your traditional ad.
A webinar can be what YOU make it.
Maybe you want your webinar to be 90% content, and then at the end, just a tiny 10% sales pitch?
The world is yours, and you can be the cool teacher, author, or presenter that YOU want to be.
Why Webinars Are Super Valuable For Your Audience
Well, if you send promotion after promotion to your audience, they’re going to get tired of your content, right?
Nobody wants to be the entrepreneur who offers absolutely zero value.
That’s why webinar marketing can absolutely rock. Because it provides to you, an excellent opportunity, to provide amazing quantities of value.
You could maybe write down the top 100 frustrations, or the top 100 frequently asked questions in your niche.
And then, spend time brainstorming awesome presentations that deal with those questions and frustrations.
That way, you know for a fact, that you’re creating powerful content that’s awesome, and super helpful to your ideal prospect.
Webinars Allow You Promote Almost Anything In A Super Cool Way
Of course you can use webinars to promote your books, courses, coaching offers, and any other promotion that you want.
That’s why webinars are so powerful.
Because you can generate rapport by sharing awesome content and telling stories.
You can generate authority when you prove how much you truly know about your niche market.
And then, after you give solid content and share knowledge, you can then promote your products or services without feeling guilty!
Webinars allow you to promote almost anything in this way, without being seen as an aggressive marketing “pest”. (Lol).
In fact, that’s really one of the most powerful marketing tips that I could ever give you.
If you can make your content awesome, valuable, and worthwhile, for your end users, while promoting your stuff within your content, then you rock as a content marketer and an entrepreneur.
I think that’s kind of the holy grail for modern entrepreneurs. Create awesome content that rocks, while still promoting your business at the same time.
That’s why webinars rock. Because you can entertain, educate, and enlighten, at the same time as growing your audience, generating leads and promoting your business.
Therefore, I propose that webinars are one of the coolest ways you can use to engage with your audience while promoting anything you want.
Of course this requires practice, effort, and brainstorming power on your behalf. But I honestly believe that the potential for a smart webinar marketer is massive.
So if you’re a coach, consultant, website owner, online entrepreneur, brick and mortar business, affiliate marketer, email marketer, teacher or vendor, then webinars can be really cool.
Five Reasons Why Webinar Marketing Rocks With ClickFunnels
Beautiful Templates – ClickFunnels has a ton of beautiful templates that are totally done for you. In other words, you don’t have to be a graphic design expert, a guru level computer programmer, or a master of marketing to deploy really beautiful looking webinar templates. Because ClickFunnels offers a ton of “done for you” webinar marketing funnels and templates that you can easily use and tweak for your business.
Drag And Drop Editor – The Drag and Drop editor within ClickFunnels will make it super easy for you to modify your Funnel Pages the way you want, without any frustrating programming, code snippets, or any technical stuff at all. You can add, delete, or change every single element on your page using your mouse and keyboard, and if you don’t like the colors, fonts, or text of any template it’s super easy to change the way you want.
YouTube Integration – You won’t have to fuss with any complicated video hosts once you start your webinar using ClickFunnels. My favorite feature is that you can easily integrate your actual webinar using YouTube, which is a huge sigh of relief in my opinion because YouTube is super reliable.
Webinar Automation – ClickFunnels makes it very easy to automate your entire webinar marketing process. This makes it so you can record your ideal, and perfect presentation just one time, and then use that recording to automate your lead generation over and over again. I personally believe that automation rocks, and automated webinars are made easy with ClickFunnels.
Awesome Training And Support – The ClickFunnels team honestly offers some of my favorite marketing training. The tech support is also around nearly around the clock, so if you ever get stuck, frustrated, or if you just have a question then you can hit them up via live chat and they’ll get back to you soon.
The Biggest Problem With Webinars, From My Perspective
The biggest problem you might face with webinars, is that you just have no idea what to say.
The overwhelm and sheer-terror (again, lol) can be enough to drive even the grizzliest of marketers to the brink of insanity.
This is especially true for nerdy entrepreneurs and introverts such as myself. There’s nothing I’m more afraid of than public speaking, and I’ve been known to mumble or stutter now and then.
My advice is always the same regarding all content creation, and especially public speaking.
That advice, is to practice, be confident, and try to know exactly what you’re going to say before you say it!
Spend as much time as you can brainstorming the top 10 frustrations that your audience has, and then create a presentation that help solve those topics.
Try to rehearse it, so you know how it’s going to sound, and so you can statistically reduce your chance of getting tongue-tied.
After you give your presentation, and share awesome content, practice pitching and creating a special offer.
Maybe you have a coaching program, an affiliate offer, or any type of offer that you could sell to your audience after you give your presentation.
Make sure that your webinar isn’t too long or you risk your audience bailing on you before you get a chance to pitch your offer.
That being said, make sure to give enough valuable content so that nobody ever regrets attending your webinar.
Try to make your webinar awesome for all who attend! Even if they don’t want to take you up on your special offer.
In any event, if you strive to know your audience, and if you endeavor to help them as best you can, then webinars can be an awesome way to generate leads and to share your message with the world – all the while selling your content in an under the radar way.
Thank You So Much For Checking This Out! You Rock!
I honestly believe that webinars are one of those tools that just about all entrepreneurs should use.
The reason they are so cool, is because they’re so versatile.
What do I mean by that?
Well, webinars can allow you to do three very important things.
They allow you to generate leads, they allow you to teach your audience, and they also allow you to promote your products.
So if you’re passionate about teaching, and sharing awesome content, then how can you go wrong?
They can be a great way to break the ice, and show your audience how much you truly care about them and their results.
I hope you had a fun time reading this document, and please remember that if you ever have any questions about marketing, tech stuff, or any entrepreneurial type question, that I’m always around.
All you have to do is click the big contact button at the top of my blog, and I’ll try my best to get back to you.
I usually spend at least one hour per day brainstorming new content ideas, and answering questions, so please remember that I remain at your beckon should you need me.
Until that time, I thank you once again for checking this out, and I sincerely hope that you have an amazing day!
This Has Been Mike DeVincent Of MrComputerScience.com And I’m Signing Off!
