If you’re an Author, or if you’re thinking about launching your own book, then ClickFunnels can be a really cool way to help promote it with the world!
You’ve probably also seen other Authors launching their own books, and maybe you’re curious as to how you could create your own book launch campaign without hiring a team of marketers and computer scientists.
If that’s the case, then it might be worth your while to learn all about a Book Funnel, because this can be one of the coolest ways to launch and market your book.
What The Heck Is A Book Funnel, And How Can ClickFunnels Help?
Simply put, a Book Funnel is a type of sales funnel that is designed to help Authors sell their book! ClickFunnels makes it easy for Authors to brainstorm, build, and deploy beautiful Book Funnels, but first it’s important to talk about what a Sales Funnel is.
To understand more about a Book Funnel or a Sales Funnel, it’s important to know that a Sales Funnel is made up a few different parts.
The first part is your traditional sales page. This is the sales page that actually promotes and sells your book.
The traditional sales letter, or a video sales letter with your “Add To Cart” is what you might find on a regular and traditional sales page.
Where the magic happens, is after your customer buys your book. After your customer purchases your book, they are then presented with an Upsell!
What Is An Upsell, And How Does It Work For ClickFunnels Book Funnels?
An Upsell is a secondary offer that your customer sees after they purchase the first.
In other words, pretend that you are an Author selling a book on How To Cook Gourmet Pumpkin And Peanut Butter Chunk Cookies.
Maybe for an Upsell, you could promote a bundle of your previous books! Including the following:
Upsell Book # 1 – How To Cook The Perfectly Thick And Chewie Strawberry Glaze Cookies
Upsell Book # 2 – The Secret To Baking The Perfect Blueberry Scone Every Time
Upsell Book # 3 – How To Cook The Perfect Peach Apricot Brandy Cupcakes
That way, after your customer buys your first book, they are immediately presented with a special One Time Offer on your other products or services.
Maybe you could even give your customers an awesome 35% discount on your book bundle, or even add in some special bonuses as a way to say thanks.
What Is The Point Of Offering An Upsell? What Is The Main Idea Or Strategy Behind This?
The main point to offering an Upsell, is to of course increase the total amount of your average transaction. This is hugely important, because if you can do this, then it will be much easier for you to afford advertising, and hopefully make a profit, right?
So, if you want to brainstorm the perfect Sales Funnel, or Book Funnel, then ask yourself, what kind of Upsell or One Time Offer could you present to your customers? What kind of awesome deals, or special discounts, or special bonuses could you offer?
That way, you are presenting more offers to your customer, with the hope of not only giving them a good deal, but to also increase the average amount of each transaction.
The cool part is that you could also offer other upsells if you wish.
Maybe you could offer some type of Cooking Home Study Course, or maybe you could even offer Coaching or Consulting.
You’re only limited by the products and services that you offer, and your own imagination!
Thank You So Much For Reading This Blog Post, You Rock!
I want to let you know, that this blog post didn’t cover all of the types of different Sales Funnels or Book Funnels out there.
Creative marketers and authors are always designing new types of funnels, and remember that one size definitely doesn’t fit all, and that’s because, in my honest opinion, Sales Funnels are both an art and science!
For example, there are dozens of different types of Sales Funnels, including Free Plus Shipping Funnels, Product Launch Funnels, Lead Magnet Funnels, Squeeze Page Funnels, Automated Webinar Funnels, and more.
In any event, I do hope that at the very least that this blog post provided some good brainstorming, and I also hope that you have an amazing day.
Thanks so much for reading, you rock!
Cordially and humbly yours…
Mike DeVincent
MrComputerScience.com
