Have you ever been frustrated because you want to generate leads for your business, but you have no clue how to start?
Or have you otherwise been annoyed that the leads you’re generating aren’t matched perfectly to what you’re offering?
Maybe you’ve heard that you need to build an email list, launch a beautiful marketing creative, or start building out an entire marketing funnel, but none of that makes sense, or you’re just unclear how to start with the best strategy?
If that’s the case, then I totally get where you’re coming from.
As a long-time tech nerd, I know how frustrating it can be when you want to build beautiful marketing creatives and launch awesome email list building funnels, so you can generate leads.
But maybe all the marketing magic, or technical stuff gets in your way?
That’s Why I Want To Talk About How To Scout For The Perfect Client For Your Business.
I’ve been managing this blog since around June of 2010 and I’ve also had an email marketing newsletter.
After all of that time, and after struggling trying to generate leads for so long, I’ve finally come to learn that lead generation is the easiest thing in the world, as long as you know your end user demographic.
Who is your end user? What types of problems do they have? How can you help them?
These are the “golden grail” questions that you must familiarize yourself with, so that you can craft amazing offers and a lead generation process that speaks directly to your ideal prospect.
I’m going to dive deeper into this topic in a moment, but first, I wanted to let you know that these days, the marketing and tech side of lead generation is super easy as long as you have an awesome marketing funnel.
Here’s Why You Need A Beautiful Marketing Funnel.
A marketing funnel is kind of a vague term, but in this case let’s talk about your email marketing, or email list building, or your lead generation funnel.
This funnel is designed in way that’s offering your ideal prospect the perfect lead magnet.
That’s why it’s so important to know your ideal end users like the back of your hand, so that you can craft the perfect “ethical bribe” that can entice your end user to actually give you their email address, sign up, and say yes.
The more familiar you are with your end users, and the frustrations that your ideal prospects have, the infinitely easier it’s going to be when it comes time to launch amazing marketing content.
So, never stop analyzing your ideal prospect. Never stop asking yourself what the top 10 frustrations and questions that they have are.
Never stop thinking how you can help them, and never stop imagining all of the beautiful content ideas you can create, if you devote yourself to understanding their deep, core desires.
Once You Know What Your Audience And Prospects Want, Then Generating Amazing Marketing Campaigns Is Much Easier.
Understanding the desires, and frustrations of your ideal prospects is always the most important thing.
If you understand your ideal prospect, it’s infinitely easier to speak to them directly in a way that tickles their interest.
It’s also super easy to design beautiful marketing campaigns if you know your ideal prospects.
These days I personally love and recommend ClickFunnels, because it’s one of the best marketing tools that will allow you to build awesome campaigns without any tech stuff.
You can use ClickFunnels to build lead capture pages, thank you pages, download pages, membership pages, sales pages, and just about any other marketing page that you had in mind.
Best of all, ClickFunnels is 100% cloud based, so you never have to install any scirpts on your own device, and you can access your work anywhere with an internet connection.
You can host webinars, share awesome content, get your word out to the world, and try your best to hep your end users much easier with ClickFunnels.
Once You Have An Amazing Funnel Up And Running, It’s Then Time To Advertise Your Marketing Creatives.
Why do companies like Facebook, Microsoft, and Google give you so much awesome content for free? And why do they want to know every little detail about you?
The answer is because, they want to show you better, targeted advertising.
That’s why Pay Per Click advertising is so unfathomably powerful today for entrepreneurs.
Because you can target your audience so well these days using these massive advertising platforms; because they have so much information about their end user demographic.
Meaning, you can hone in on exactly who you want to advertise to.
That’s why one of the best ways to scout for clients consistently and reliably, is by using Pay Per Click traffic.
Facebook, Google, or Microsoft could give you all the traffic you’ll ever need.
Best of all, these days you can easily “hone in” on your end user demographic big time using Pay Per Click advertising on any of the big platforms.
So Ask Yourself, Who Is It That You’re Serving? Who Is Your Ideal Prospects? Ask Yourself These Vital Questions:
- How old are they?
- Are they male or female?
- How much money do they make?
- Where do they live?
- What are the top 10 problems that they have related to your niche or market?
- What are the top 10 questions they ask over and over again related to your niche or market?
Asking yourself these questions, and becoming intimately familiar with your end users, is by far, the best way to control almost any advertising campaign.
So you can generate better leads, more easily, and you’ll also be able to brainstorm endless content ideas that can help them.
Why is this such a big deal? Because if you can answer these questions easily, then you’ll never second guess yourself when building a demographic profile, an exercise infinitely important when advertising for coaching, freelance, or almost any type of client.
The second step, is to make sure that you have an email list building funnel setup in a cool way so you can capture leads, follow up with them, and build massive authority in the niche that you operate in.
These days, if you’re not sure how to do that, check out ClickFunnels. You’ll be able to design and deploy beautiful marketing funnels quickly and easily.
If you combine this with an awesome service, AND intimate knowledge of your end user, you’ll never want for traffic (or attention) again.
You’ll be too busy optimizing your lead flow, so you can finally get the respect as a freelancer / coach / consultant that you deserve.
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Thanks So Much For Checking Out This Content. You Rock!
I try my best to provide some of the best content possible, and I truly hope that you enjoyed this content.
At this point, I also thank you cordially and humbly for giving this content a read, you’re awesome.
If you ever have any questions, or simply want to brainstorm, then never hesitate to click the contact button at the top of this blog and ask.
I usually spend at least an hour per day brainstorming content, and answering any questions, so never hesitate to give me a buzz.
Talk later, and until that time, please have a beautiful day.
This Has Been Mike DeVincent Of MrComputerScience.com And I’m Signing Off!
