If you’re a freelance writer or a ghostwriter, then you realize the importance of lead generation.
Without a fresh stream of leads, it’s difficult to maintain passion, confidence, or motivation to write.
That’s why in this guide, you’re going to brainstorm seven powerful methods to help generate freelance writing clients using ClickFunnels.
Seven smart lead generation tips for freelance writers using ClickFunnels:
# 1 – Email Marketing
Email marketing is a criminally, untapped opportunity for email marketers.
If you have an email newsletter who loves your writing style, then it’s the easiest well to tap when seeking new ghostwriting (or freelance writing) leads.
Send an email to your subscription base and let them know that you have an opening.
Email marketing is one of the most popular sales strategies on the entire planet. Just about 59% of B2B marketers claim that email marketing is their most effective sales channel. I think that massive companies in the world use email marketing for a reason.
Why is email marketing unfathomably powerful, even for ghostwriters and freelance writers? Because email marketing is a rare one-to-many marketing channel that also boasts the benefits of a one-to-one relationship.
In other words, emails are extraordinarily easy to write, and you can send them to a virtually unlimited quantity of subscribers.
Email marketing is the ultimate leverage!
You might be wondering how the heck can you use email marketing as a freelance writer? The truth is that it’s super easy.
Here are a few marketing email ideas for freelance writers:
- Send an email to your subscribers when you have an opening
- Send an email to your subscribers when you publish an excellent article
- Send an email to your subscribers with cold training and tutorials
- Send an email to your subscribers promoting your blog posts, social media, or offerings
If you love the idea of managing an email newsletter to keep your subscribers up to date, then ClickFunnels makes the process easy.
You can undoubtedly find a fantastic lead generation template within ClickFunnels that you like. After you search the models, you can use the ClickFunnels page editor to edit the text, graphics, headlines, and settings so that the page matches your brand.
But maybe you’re wondering what type of lead magnet you could offer to your freelance writing prospects? If that’s the case, then worry not, because I’ve got you covered. The following entries on this list make for amazing lead magnets that you can use to build your email subscription base, even if you have no clue how to start.
# 2 – Webinar Marketing
There are two reasons why webinar marketing rocks for freelance writers.
First, webinars make for excellent content for your prospects. Webinars can tell your story, promote your writing gigs, and also teach valuable content.
Webinars are also fantastic opportunities to build your email list. Each time a prospective writing client lands on your webinar registration page, they might subscribe to email updates.
Any decent webinar marketing platform these days (EasyWebinar, GotoWebinar, Demio) makes it super simple to add webinar attendees to your email newsletter automatically.
That way, you can follow up with them with excellent content, and whenever you have an open gig.
Maybe you’re not sure what type of webinar you could host as a freelance writer?
Here are a few devilishly genius webinar topics perfect for freelance writers and ghostwriters:
- How to find the best ghostwriter without getting ripped off or scammed
- How to write the ideal SEO article in under 40 minutes
- How to SEO optimize your blog without stress
- The top 10 ways to repurpose your blog content
- How to optimize your business for local search
- How to rank your website in Google
All these topics are utterly perfect webinar topics for a freelance writer or ghostwriter. They’re incredibly genius.
Why do you ask?
All these topics would provide a ridiculously simple transition for you to promote your ghostwriting services at the end of the webinar.
You could present a ton of valuable content and deliver tons of value. Then, at the end of the presentation, pitch your ghostwriting service! Offer a one-time discount if the prospect orders in the next 24 hours. Now you have a webinar that rocks.
Not only that, if you provide great content on your webinar, then there’s a good chance that the webinar attendee will appreciate and remember you. That way, if they ever need freelance writing gigs in the future, there’s at least a chance that they’ll think of you.
It’s easy to imagine all the benefits that your end-users gain from your content creation! So, pitching your service at the end of any of the webinar mentioned above topics is somewhat elementary.
# 3 – Free Ghostwriting Raffle
In my opinion, a lot of gifts and lead magnets these days don’t offer much of a punch!
Do you know what offers a punch, though? Can you suggest something truly worth a couple of bucks?
When it comes to lead insanely suitable magnets, it’s tough to beat $100 worth of free freelance writing services.
Seriously. That’s a fantastic gift that I’d love to win. That’s precisely why raffling your freelance writing services is a genius gift to give away in a raffle.
With ClickFunnels, you can easily create a raffle or sweepstakes lead generation funnel that rocks. For your prospect to qualify, they submit their email address on your ClickFunnels lead capture page.
After you create your raffle, then spend some real-time promoting it as hard as you can.
Promote it on your social media channels, to your existing email list, and your friends and colleagues. With any luck, your raffle takes off.
Then, at the end of the month, select a winner. Email the winner and let them know that they’ve won!
At the end of the raffle, you have now hopefully generated quite the buzz and built your email newsletter list at the same time.
Imagine if you had a new raffle giveaway every single month? You might generate a ton of new email subscribers, so it’s a win/win.
# 4 – The Perfect Freelance Writing Lead Magnet
One frustrating thing that your freelance writing prospects likely face is that they have no clue how to find a good ghostwriter.
Maybe they’ve tried to hire a ghostwriter in the past, but they got ripped off. Or maybe their last freelance writer reneged on them before they finished the job.
Face it. A lot can go wrong in the world of freelance writing! Sometimes there are bad clients and bad writers. Sometimes, there’s a mixture of both.
I’d also bet that if you have experience as a freelance writer, that you have a ton of helpful tips to offer prospective clients.
If so, then why not organize your invaluable experience into a handy report, e-book, .mp3 audio recording, or even a short video course?
That would make the perfect lead magnet to provide insane amounts of value to your prospective ghostwriting clients.
ClickFunnels makes it very simple for you to plan, build, and launch beautiful marketing funnels. You can create a membership site for your video course. Or, you can make a lead capture page for your e-book report, and a variety of different lead capture pages for any lead magnet you envision.
You could also spread massive amounts of good karma to your subscribers and prospects. Good karma always helps freelancer writers!
# 5 – The Perfect Freelance Hero Funnel
A hero funnel is all about putting you, your story, and your brand at the front and center.
If you have an excellent reputation for creating stellar freelance content, then a hero funnel rocks.
A hero funnel allows you to promote just about anything you want, in addition to your brand. If you have any portfolio pieces that you would love to share, then a hero funnel is perfect.
You can also promote blog posts, your books, your services, your reviews, or even affiliate products that you want to share.
Hero funnels are very versatile. They’re also fun. Most of all, hero funnels are a great landing page to add to your overall funnel stack as a freelance writer or ghostwriter.
# 6 – The Simple Lead Generation Funnel For Ghostwriters
If you want to get straight to the point, without any hype or ballyhoo, then you can offer an elementary and secure registration page.
The idea here is to promote a regular lead capture page to those prospects who are ready for a freelance writer now.
ClickFunnels has a wide array of lead capture page templates to experiment with and use. But maybe you’re not sure what type of headline you could use for a standard lead generation funnel?
Here are a few sample headlines for a freelance writer lead generation funnel:
- Do you want to try the best ghostwriting service? Register now for a free consultation!
- You are tired of lame ghostwriters who suck at writing? Register for a free ghostwriter consultation!
- My freelance writing service is accepting clients. Register below to contact me one on one!
- Do you want a high-quality ghostwriter? Contact Mike DeVincent today!
This type of registration page works if you have a blog where you regularly promote your freelance writing gigs. Or, if you have a somewhat cold list of leads, then this type of lead generation page is perfect.
That way, your readers who already have a general idea of who you are can register without any fuss.
You can then have a confirmation video on the thank you page explaining how they can contact you. You could also have a contact form that allows your prospects to get in touch with you. Or, you can request for your chances to leave their phone number so you can get in touch with them at your earliest convenience.
# 7 – Video Sales Page Funnel For Freelance Writers
A traditional video sales letter is one of my favorite ways to promote and advertise anything!
I’ve had a ton of fun creating video sales letters. I bet that you and your freelance writing business isn’t any different.
After launching many dozens of online courses over the years, most of my classes feature a video sales letter of some type.
Creating a video sales letter is a lot of fun. At first, creating a video sales letter was a ton of stress. After creating my fourth or fifth video sales letter, things got much more comfortable.
One tip that I’d like to give is to test different types of video sales letter scripts.
Until you experiment with different scripts, it’s difficult to tell which style will convert the best. Some of my video sales letters convert very well. Other video sales letters perform very poorly!
In my opinion, it’s nearly impossible to tell how your video sales letter will work until you test it. So, try to experiment with different styles! Test small so that you never waste a marketing budget on a video that’s doomed to fail.
Either way, ClickFunnels makes it super easy to choose from a wide variety of video sales letter templates.
You can easily find a fresh template that you like and then edit the template very merely.
Lead Generation For Freelancers Using ClickFunnels Conclusion
Being a freelance writer or a ghostwriter is tough! You spend countless hours every day writing to benefit your clients. A ghostwriter is an exceptionally thankless job.
But, freelance writing and ghostwriting is also a perfect job for those who love freedom! That’s why promoting your freelance writing and ghostwriting gigs is so essential.
I do hope that you had fun reading this freelance writing lead generation guide.
Have a great day!
Cordially…
Mike “Freelance Writing” DeVincent
MrComputerScience.com
