Have you ever been frustrated because you’re a Network Marketer, but you have no idea how to effectively promote your offers?
Well, the funniest thing in the world, is that most Network Marketing students that I’ve talked to over the years, never try to brand themselves.
They never try to build rapport with their audience.
And they almost never focus on delivering massive value.
So, I propose to you, that if you want to promote almost any network marketing offer, that automated webinars might be your best bet going forward.
ClickFunnels is my favorite way to automate webinars these days, mostly because a lot of other webinar automation software solutions rely on *flash*, which in my opinion isn’t the best solution, mostly because flash is BLOCKED by many web browsers by default, which can result in a lot of your end users being potentially unable to view your event, which can be terribly frustrating.
Why Are Automated Webinars So Powerful For Network Marketers?
The main reason why automated webinars are so powerful for network marketers, is because webinars aren’t just blindly promoting your network marketing links.
Instead, automated webinars allow you to promote YOUR brand, while at the same time promoting and delivering massive value.
Because your webinar is one of the best ways that you can share awesome content; so you can teach your prospects using webinars.
You can also use webinars to generate leads, and to pitch your network marketing offers.
So instead of just promoting your network marketing offer right off the bat, instead, you take the slow and steady approach and focus on promoting your webinar.
The genius behind all of this, is because each and every time you promote your webinar and someone registers, they’re also going to be added to your email list.
This is the missing key that in my opinion most network marketers miss out on; they never bother building their brand by hosting webinars, and they never have awesome email automation to help build their brand.
How To Build Your Own Brand While Promoting Your Network Marketing Offers
There are two missing links from the usual equation that most network marketers use.
The first thing, is branding.
So ask yourself, how can you differentiate yourself from the other marketers promoting the same offers that you are?
Well, that’s the power of webinar marketing.
You can take that time to generate massive authority, prestige, goodwill and authority.
This is so simple to do these days, because you can launch awesome automated webinars using ClickFunnels.
Why Is ClickFunnels Awesome For Webinar Automation?
More and more I’m noticing that web browsers are blocking Flash by default, which kind of put a stick into the spokes of webinar marketing.
That’s why I’m such a huge fan of ClickFunnels for webinar automation, so you can sit back and relax knowing that your end users will be able to view your automated webinars right in their browser.
The reason why this is so, is because ClickFunnels can easily integrate your webinar video from YouTube, or Amazon, two of the world’s most popular video hosts.
Why is this such a big deal? Because since these platforms are so popular, there’s very RARELY any integration problems, meaning that you can be confident that your end users will be able to watch your webinar without any struggling.
Other than that, setting up your automated webinar with ClickFunnels is super easy, and they include a ton of done for you templates so you can get up and running quickly, without any tech trouble or need to write code.
You can even customize every single page of your webinar using the drag and drop editor that’s hosted in the cloud, so setting up everything and customizing it to your liking is a total piece of cake.
Finding The Perfect Topic For Your First Automated Webinar
Before you build your webinar funnel, or worry about how you’re going to pitch your product, it’s important to ask yourself what the topic of your webinar is going to be.
My advice is always the same, and it starts with your end user.
Ask yourself what your end users are frustrated with?
What are top 10 problems that your ideal prospect has?
Maybe they can’t generate leads, maybe they’re having trouble losing weight, or maybe they’re annoyed because they have no clue how to sell their home.
The truth is that, you know your audience much better than I do.
Your main job, as a network marketer, or as any marketer, is to know your end user better than anyone else.
If you can accomplish that, then figuring out the perfect webinar topic is going to be a breeze.
Why Having Multiple Webinar Topics Could Be A Genius Marketing Strategy
The best part, is that who says you can only have one webinar topic?
Maybe you could spend an entire day, brainstorming all of the problems that your end users have.
Maybe you could make a list of the top 10 problems that your prospects are annoyed with.
Well, you could easily plan out TEN different webinars to solve those problems, right?
That way, you could host different webinars, and split test them to see which ones convert the best.
Why is this such a powerful idea? Well, it’s powerful for a few different reasons.
First of all, this will allow you to test the demand for each webinar topic.
Maybe one of your webinars has a much higher demand than your other topics; the only way to see for sure, is by testing.
Another reason why this is genius, is because once you start promoting one of your webinars, and generating leads, you’re going to need high quality content that you can share with your audience, right?
Well, maybe you could promote one new webinar per month with your audience?
So maybe in January, you promote one webinar topic. In February, you promote another topic. In March, another topic, and so on.
In my opinion, this is a ridiculously powerful strategy worth considering.
Let’s Talk About The Perfect Webinar Funnel…
If you’re going to spend time hosting webinars, then you might as well have an awesome webinar funnel.
Please let me explain.
Ask yourself this one question; what happens after someone subscribes to your webinar?
Well, first of all, they’re going to be emailed automatically when your automated webinar begins.
But, what happens BEFORE the webinar?
Well, my advice, is to show a brief video of yourself, thanking your end user for subscribing, and reminding them what they’re going to see on the event.
BUT, you could also use that page (referred to as the webinar thank you page, also known as the webinar confirmation page), to PROMOTE something.
Why Your Webinar Confirmation Page Is So Important…
So ask yourself, what’s something that you could promote on your webinar confirmation page?
Does your network marketing company have multiple offers? Or maybe you have several different links that you could promote?
Because, one of the main reasons why you might want to promote something on your thank you page, is because this can enable you to potentially make a sale BEFORE your webinar even begins.
My philosophy, is that it can be a powerful idea to provide massive value, while also pitching as often as you can.
And, imagine how good it would feel, if you generated a lead, and they took action before they even saw your webinar?
Would this give you more confidence, or less confidence?
I think that you’ll find, that your confidence has never been higher. 😉
Why Automated Webinars Are So Simple To Use With ClickFunnels These Days
ClickFunnels is my favorite webinar platform; you can easily setup automated webinars, and live webinars too.
We already talked about how these webinars are based on YouTube, so you don’t have to stress out about your end users being unable to view your webinar video.
Another reason why this rocks, is because you can simply load one of the many webinar marketing templates available within ClickFunnels, and then you can simple edit the done for you copywriting to match your own brand, and your own style.
You’ll probably find that everything is a breeze to get up and running quickly, so you can generate leads, and make the best presentation that you can possibly muster.
And then, you can promote that webinar over, and over, and over for you, automatically.
How To Promote Your Webinar Registration Page Using ClickFunnels
Once you get your webinar registration page setup using ClickFunnels, it then comes time to promote it!
The truth is that, there are so many powerful ways you can promote your webinar registration page these days.
I could literally write a novel talking about all the ways (and I intend on doing that soon enough, lol).
For the sake of being succinct, I’d like to address some of the easiest and quickest ways that you can promote your webibar.
- You can promote your webinar in your social media profiles.
- You can promote your webinar in your blog content.
- You can promote your webinar in the navigational menu of your blog.
- You can promote your webinar in an exit intent popup on your blog.
- You can promote your webinar at in the footer of your blog.
- You can promote your webinar via Facebook ads.
- You can promote your webinar via Bing ads.
- You can promote your webinar via Solo Ads.
- You can promote your webinar via Google AdWords.
- You can promote your webinar via Banner ads.
These are just a few methods that I thought of after brainstorming for literally 30 seconds.
To be honest, these days, there are so many awesome ad networks that you can use to generate traffic for relatively cheap money, and I always advise you to look for free pay per click coupons, because often times the big pay per click companies are running promotions that will offer deals to new customers.
Another idea, is to create a Podcast, or a YouTube video series that promotes your webinar; and these are just a few ideas that I came up with at the drop of a dime (The stars are the limit!).
How To Write The Perfect Automated Webinar Followup
After your end users attend your webinar, what happens?
Well, with ClickFunnels, you can actually write an automated email sequence based upon how your end user behaves.
Let me explain; let’s pretend that your end user REGISTERS to the webinar, and then they attend, but they don’t buy.
Well, maybe you could send an email campaign promoting your offer once again. Or, you could even be super ninja, and ask them directly why they didn’t buy?
Another scenario. Let’s pretend that your end user registers, and for whatever reason they did NOT attend your webinar.
You could have ClickFunnels automatically followup, and invite them to the webinar again.
Do you see how powerful this email automation can be?
The best part, is that all of this happens for you automatically, you just have to set it up once within ClickFunnels, and there are so many clever ways that you can followup with your attendees in a way that makes sense, according to their behavior, and this is ridiculously powerful in my opinion.
How To Follow Up With Email Marketing While Building Massive Rapport
Another cool thing to consider, is how you can build your email list while promoting your webinar.
One thing you’ll want to think about, is your long-term email marketing strategy.
You do have a long-term email followup plan, don’t you?
Personally, I write one email per week that teaches a powerful marketing lesson.
Then, at the end of the value portion of the content, I also recommend one product.
To me, this is beautiful, because I try my best to deliver massive value each and every week.
I also promote a related offer in the same email.
Why do I love this strategy? Because, even if the end user does NOT click on the link, they at least, hopefully, get some level of value from the email.
That way, hopefully, the end user stays subscribed over the long-haul, and appreciates my content indefinitely.
Also remember, that this is just one idea.
To be honest, there are so many email marketing strategies. There’s literally infinite ways you can manage an awesome email newsletter.
Maybe you want to write emails weekly, daily, or even monthly.
The main piece of advice I can give you, is to try your best to deliver massive value, so that you can aim to keep your leads subscribed over the long-haul.
That way, they appreciate your content, and in my opinion, if you provide awesome email content, then your subscribers are more likely to appreciate you right?
The Secret To Pitching On Your Webinar Without Being A Pest…
Finally, I’d like to finish up this tutorial and talk about how you can pitch on your webinar without being a pest.
I already wrote about my email marketing philosophy.
I very rarely write direct, hard pitch emails.
I always provide value first, I try to teach something, and then I include a small call to action at the end of the email.
I have the same philosophy for webinar marketing.
If your webinar is a straight up pitch fest, your end users will be bored, and disappointed, right?
So, try to make your webinars exciting, valuable, and worthwhile.
You can best accomplish that, when you know who your end users are, when you know what problems they have, and when you can relate to their frustrations.
If you can do that, then you can create super valuable content that your end users will be LUCKY to have seen.
And in my opinion, that’s when you can build a tribe who knows you, likes you, and trusts you; a tribe who is, in my opinion, much more likely to consider your recommendation for your network marketing products, whatever they may be.
Thank You So Much For Checking This Tutorial!
I truly hope that you had fun reading this tutorial.
Over the years, I’ve brainstormed a ton when it comes time to marketing online, and this tutorial contains some of my best philosophies regarding how to brand yourself, how to sell with webinars, and how to generate leads.
I hope that you had a great time, and I truly wish that you have a great day.
If you ever have any questions, please never hesitate to give me a buzz!
And until that time, stay cool.
Cordially and humbly…
This has been Mike DeVincent, of MrComputerScience.com, and I’m signing off.
