Have you ever been frustrated because your offline business just doesn’t have an online presence?
Maybe the last time one of your customers asked you where your website is, you blushed and looked away because you don’t have one, or worse yet, maybe your website isn’t modernized, isn’t very optimized or otherwise dismally out of date?
Or maybe you’ve banged your head against the wall because you have no clue how to build an awesome web presence that actually aims to turn visitors into paying customers?
If that’s the case, then you’re going to love this piece of content, because we’re going to brainstorm how you can turn your traditional brick and mortar business into a raging river of online content that rocks.
And it doesn’t even matter what type of business you have.
Maybe You’re A Chiropractor, A Doctor, A Dentist, Or You Operate A Bakery That Cooks Awesome And Epic Munchies!
The truth of the matter is that these days you can build a beautiful online presence without being a Master Of Computer Science, and without being a fabled Marketing Guru.
This is coming from someone who has studied all things IT at the graduate level, who has worked IT for some massive companies, and who is an online instructor of over 10,000 awesome students.
I actually built my first website waay back in Junior High. Before the days of Facebook, Tumblr, WordPress, and all of the other crazy technology that we’ve seen ever since.
The only reason I mention this, is because I’ve helped a ton of awesome entrepreneurs brainstorm a killer online presence, and I’ve also built a ton of websites using raw HTML, CSS, and JavaScript.
The Main Point To My Epic Rant Here, Is That You Don’t Have To Be A Tech Nerd To Build A Powerful Online Presence!
These days, if you can turn on a computer and operate a web browser, then you have what it takes to build a beautiful online presence.
- An online presence that builds massive rapport with your prospective customers.
- An online presence that builds your following via email marketing.
- An online presence that can be built with only the few clicks of the mouse, and absolutely no computer programming skills.
- An online presence that is designed to SELL your products and services.
- And most importantly, an online presence that you can be proud to show off!
It All Starts With Knowing Who You Ideal Audience And Your Ideal Prospect Is.
It’s so easy to use a tool like ClickFunnels to build lead capture pages, sales pages, webinar registration pages, thank you pages, download pages, membership pages, and just about any other type of page you can think of.
But more important than any of these pages, is having a fundamental understanding of who your audience is, and what they want.
See, knowing who your prospects are and what they want, is probably the single most important variable of your online presence.
Your Online Presence Should Be Designed To Generate Leads!
The best advice I can give to all entrepreneurs and business owners is to strive to generate leads with your online presence.
In other words, if someone happens across any of your websites, a really good goal to have is to generate a lead.
So many pages and blogs out there miss this crucial step, which is a shame because as you know, you need to get the most impact as possible from every single website visitor that you ever get.
The best way to do that, in my humble opinion, is to capture that lead’s email address.
So you can followup with that lead, share awesome content with that lead, promote your products and services to that lead, and most importantly, so you can contact that lead over and over again well into the future.
So, Let’s Go Back To The Importance Of Understanding Your Target Demographic!
If you understand the frustrations that your end user demographic has, then it’s going to be infinitely easier to craft a lead magnet that your prospects want to get their hands on.
And when I say a lead magnet, what I really mean is, what’s something that your prospects would gladly trade their email address for?
Maybe if you’re a Dentist, you could give away a free dental consultation without any strings attached?
Or maybe if you’re a Dentist, you have a lot of prospects who haven’t been to the Dentist in a while, so maybe you could offer some type of welcome back package that’s designed not to stress out or overwhelm your prospect?
Maybe if you’re a Chiropractor you could offer a free consultation, or maybe you could even offer a free back massage?
The point of this exercise, is to ask yourself, what’s something that you could give away for free, in order to generate a lead, and in order to get boots inside of your business?
This Is Something That You’ll Have A Much Better Chance Of Brainstorming Than Me! Because You Know Your End Users Better Than I Ever Could!
That being said, the logic is always the same.
What’s something that you could give away, that your prospects would love?
If you can accomplish this one step, then your online presence is going to rock, because you’ll have a much easier time generating leads, right?
With ClickFunnels, Or Another Competent Page Builder, You Can Build Beautiful Lead Capture Pages Without Knowing A Single Line Of Code.
So you don’t have to hire a computer tech nerd to build your landing pages for you.
You won’t have to hire a marketing specialist to help you brainstorm a lead magnet, because the exercise we just did is adequate in my opinion to brainstorm an awesome lead magnet.
The best part, is that the templates within ClickFunnels are a dream come true to use, so in other words they are beautiful templates, they’ve been split tested by expert marketers so that they look good and are designed to convert.
And, imagine if you have ten different ideas on what type of lead magnet you want, you can easily deploy 10 different lead magnets for your business without any stress, because there are so many templates that you could use for almost any situation.
Here’s Another Huge Question To Ask Yourself. What Should You Sell Your Leads?
After you generate a lead, it might be a really good idea to have some type of upsell in mind so that your business can be profitable, right?
It doesn’t do any good to generate a lead if you don’t have a followup plan.
So maybe, let’s go back to the Dental lead magnet. Maybe you could offer a free consultation, and then upsell your lead into a recurring Dental cleaning package?
Or maybe you could offer free teeth whitening, and then upsell your customer on a recurring teeth whitnening package?
The point is that having a followup plan is a genius idea, because if you’re generating a lead, it’s always a good strategy to turn those leads into paying customers, right?
The Cool News Is That This Too Is Simple With ClickFunnels.
So not only does ClickFunnels help you to build an awesome online presence with all kinds of lead capture pages, but you can also insert immediate one time offers into your offers as soon as your prospect subscribes.
So maybe you could offer an awesome lead magnet, and then present your prospect with an immediate one time offer.
Or, you could even wait to get your client in the door to offer the one time offer.
Yet another option, is to have several one time offers.
So maybe your prospect sees a special one time offer as soon as they subscribe, and then another one time offer when they come to your place of business.
There Are So Many Awesome Options That You Have. My Advice Is To Be Creative With The Aim Of Helping Your Prospects!
There are so many ways you can modernize your business by having an awesome online presence.
We could probably brainstorm for hours on end regarding what type of lead magnet your business could have, and all of the awesome upsell possibilities that you have.
To be honest, my advice is always the same; how can you give away something awesome that your audience would love, while at the same time helping to deliver the most value?
I’m confident, that if you follow this advice, you’ll never be lost or confused regarding how you can help your end users.
Thanks For Checking This Out. You Rock!
I would like to remind you that I’ve got your back.
If you ever have any questions about any of the content I create, or if you have any questions, please never hesitate to give me a buzz.
I spend at least one hour per day brainstorming with awesome viewers, listeners, subscribers and students.
So please never be shy! I love to hear from you, and your questions help to make even better content, so I encourage you to reach out.
Thanks again, and please have a beautiful day.
Mike DeVincent
MrComputerScience.com
