Are you a prospective real estate agent who is trying to generate leads online?
Maybe you want to start promoting your agency or house listings with Google AdWords, Facebook Ads, or other forms of paid advertising, but you have no clue how to start?
If that’s the case, then you might love this.
We’re about to brainstorm a ton of powerful methods that you can use to start generating real estate agent leads, no matter if you’re trying to sell your homes, or if you’re trying to help your clients buy their own homes.
In this tutorial, we’re going to take a deep dive and talk about how you can build an amazing lead generation funnel using ClickFunnels that’s specifically designed for Real Estate Agents.
Before we do that, let’s talk about the psychology of your marketing funnel, because this is super important and a lot of people overlook these dire nuances.
So let’s get started with a powerful brainstorm session!
Are you ready?
The First Thing Smart Real Estate Agents Need To Ask Themselves When Generating Leads…
For now, don’t worry about the construction of your lead generation or marketing funnel.
Using ClickFunnels will make it super easy for you to craft amazing marketing pages, using a drag and drop editor that’s super easy to use.
We’ll talk more about that in a minute, for now, let’s talk about the logic and strategy that’s going to make your funnel possible.
The first thing when you’re trying to generate leads for absolutely any campaign, is a profound knowledge of your end users.
As a real estate agent, your job is to know what frustrations your audience has.
Why is this so important?
Because if you want to generate and close leads, then being able to understand what problems they’re having will enable you to write better copy, compose better lead magnets, and also generate sales processes that are tailor made and speak directly to your ideal client.
What Are The Top 10 Frustrations And Questions Your Prospective Real Estate Clients Experience?
Have you spoken and interacted with your clients enough to know what problems they have?
If not, one of the best places to research this type of information is a website called Quora.com.
When you visit Quora, you can type in any keyword relevant to your niche so you can see the exact questions that they’re asking.
I’d be willing to wager, that you already know exactly what problems your clients are having.
Let’s Brainstorm The Pain-Points Of Your Ideal Real Estate Clients:
- Maybe they’re frustrated because they want to sell their home, but nobody is buying?
- Maybe they’ve tried to find a real estate agent who is helpful, but their current real estate agent doesn’t feel or understand their sense of urgency?
- Maybe they feel that their current real estate agent doesn’t really care, or is just there to milk them of their hard earned cash?
- Maybe they’re looking to buy a new home, but are frustrated because they’re not sure how to go about it without getting ripped off.
- Maybe all of the variables, laws, and red tape is preventing your client from taking action in one way or the other.
- Maybe your client has been ripped off in the past, and now they’re totally paralyzed from a total lack of confidence, or they’re experiencing massive overwhelm.
- Finally, maybe your client is just confused because of all of the listing and buying options that exist these days. They’re not sure how to get the best deal, and they’re not sure where to start.
The reason why brainstorming these ideas is so important, is because this exercise can help you craft an amazing lead capture page, a lead magnet, and other sales copy that will help you to attract an ideal audience.
More importantly, you’ll be specifically targeting a segment of your audience who is frustrated.
That way, you can position yourself and your agency as the ideal solution; and your prospects will hopefully look to you as their guiding light, in an otherwise dark (and confusingly frustrating) real estate enigma (lol).
As A Real Estate Agent, What’s Something Of Tremendous Value That You Can Give Away For Free?
Ask yourself, what’s something that you can offer to your client that’s of tremendous value?
Maybe you can offer UNLIMITED support calls?
Maybe you can promise that you’re going to work day and night, until your client is satisfied?
Or maybe you could offer a free consultation, in person, where you promise there’s going to be absolutely no obligation?
This is an important question to ask, because if you can figure out something powerful to give away to your clients, then you’re going to have a much easier time when it comes time to generate leads.
Here Are A Few Lead Magnet Ideas That Might Be Perfect For Real Estate Agents
- Maybe you could offer a one hour consultation, totally free of charge. You could offer this over the phone if you wanted to.
- Additionally, maybe you could offer an in person consultation. If you go this route, make sure to stress that there’s absolutely no obligation!
- Maybe you could write a report, that teaches and answers the top 10 questions that your prospects have asked in the past.
- Maybe you could even create a small video course, showing your prospective client how to navigate the real estate market without getting ripped off. At the end of the course, you could pitch your own services of course.
- Maybe you could create a cheat sheet that shows the top 7 methods to avoid getting ripped off in your local marketplace. You could use this cheat sheet to show off your top tips for new buyers, or sellers, or any other valuable tip that you have.
The reality is that, you probably know your prospective clients more than I do; and if you spend some time brainstorming, you could probably create a much better lead magnet than I could.
Hopefully, this brainstorming session, if nothing else, can provide some powerful ideas so you can get started on the right foot, or otherwise use it to brainstorm ideas of your own.
What Premium Services Could You Offer As A Real Estate Agent? Services That Your End Users Will Love?
What services do you offer as a real estate agent?
Do you offer to sell homes? Do you help your clients buy homes?
Knowing what services you offer is super important, because after your end user asks for your lead magnet, you’re going to want to eventually pitch your main offer.
Once you get your client on the phone, and offer you help them, how are you going to close them on your premium services? That’s something to think about as you begin to generate leads.
Different real estate agents offer different services, so make sure that your clients know exactly what services you offer, and have a super clear call to action so your clients know exactly what steps to take next.
If you’re frustrated because you have no clue how to set any of this up from a technical perspective, then don’t worry because ClickFunnels makes it super easy.
How To Setup A Powerful Lead Generation Funnel Using ClickFunnels
Once you have a powerful lead magnet idea established, and once you know what services you want to offer, then it comes time to create an amazing marketing funnel.
ClickFunnels is personally my top choice for creating any type of marketing funnel, because they have a ton of beautiful marketing templates that are drag and drop easy to use.
So you can simply choose a template, customize it to you own liking, and then you can use the ClickFunnels drag and drop editor to customize it to match your own message, your own brand, and your own style.
So you don’t have to know any of the annoying tech stuff, and everything is hosted for you in the cloud so there’s nothing to install, and you can literally get your own marketing and lead generation funnel setup in a couple of hours, without any tech stuff or annoyances.
Does Email Marketing Work For Real Estate Agents?
Email marketing is probably the most underrated marketing tactic.
The reason why email marketing rocks for real estate agents, is because once you generate a lead, you can easily automate a fully fledged marketing campaign to help warm up your client, and easily convince them to call you.
So maybe you have a 3, 7, or even a 21 day email autoresponder campaign that teaches your prospects, walks them through some of the problems they might face, or maybe you could invite them to call you in every single email that you ever send.
That’s the power of email automation; you can automatically send powerful content that teaches, helps, and provides super valuable content.
And then, at the end of every single email, you can include a call to action to a contact form, or maybe you could simply include your phone number to let your client know that you can be reached at any time.
Here’s How To Build A Beautiful Lead Capture Page As A Real Estate Agent…
Generating a beautiful lead capture page is super easy with ClickFunnels.
There’s absolutely no coding, graphic design skills, or any technical stuff required.
Once you login to ClickFunnels, there’s going to be a ton of ready to go templates that you can choose from.
So you can focus on creating an amazing web presence, that’s totally customized to generate and upsell leads, instead of pulling your hair out worrying about all of the tech stuff, or paying an absolute fortune on a marketing agency to build a lead generation funnel for you.
ClickFunnels makes it super easy, and their customer support is rock solid, plus they offer a ton of training to help you get started on the right foot.
Why Is ClickFunnels Different From Other Landing Page Builders And Is It Effective For Real Estate Agents?
A traditional business website, or a blog are both really cool.
They might contain a contact page, an about us page, and links to your social media profile.
A traditional (html) website, is usually just a static site though.
The main reason why a marketing funnel, in my opinion, is better, is because a marketing funnel is designed specifically to generate leads, and to turn those leads into buyers.
This works by funneling your website visitors into your marketing funnel, and then your funnel does all of the selling, and lead nurturing for you.
Marketing funnels totally rock, and I honestly believe that they’re much more dynamic, and effective compared to traditional business websites.
How Could A Real Estate Agent Benefit From Automated Webinar Marketing?
Another thing that you can do with ClickFunnels, is host your own webinars and automated webinars.
An automated webinar will allow you to share a presentation with your audience, and then at the end of the webinar, you can also show them a call to action.
So maybe you could teach a presentation showing how your client can sell their homes, list their homes, or find the perfect home without getting ripped off.
Then at the end of the presentation, you could present a button that points to a contact form, or otherwise instruct your webinar attendees to give you a call.
Webinars are super powerful, and the best part about this, is that you can automate your webinar presentation with ClickFunnels.
So, you can record the perfect presentation one time, a presentation that shares awesome content, builds yourself as an authority, and you can do it totally automatically.
I forgot to mention, that when someone registers to your webinars, you can automatically followup with them via email marketing, granting you more opportunities to share awesome content.
Here’s How To Go Forward.
Always remember, that any lead generation campaign has nothing to do with you.
It has nothing to do with your services, your offers, your deals, or your promotions.
It has to do with your ideal prospect, and their ideal frustrations.
So, never stop asking yourself how you can help your audience?
Never stop studying their problems, and always try to learn more about your prospects.
Only then will you be able to craft amazing lead generation campaigns, that are ridiculously targeted to your ideal prospects.
If You Ever Have Questions About Lead Generation For Your Real Estate Agent Business Please Never Hesitate To Ask!
I want to thank you so much for checking out this tutorial.
Please remember that I’m always around if you ever want to brainstorm more about this topic, or any type of marketing or tech topic.
I’ve worked IT for some massive companies over the years, so I’m a great person to ask if you ever have any questions.
I thank you once again for reading this content; I had a ton of fun brainstorming with you, and I wish you the absolute best!
This has been Mike DeVincent of MrComputerScience.com and I’m signing off!
