What Is ClickFunnels Exactly? And How Does It Work?
In this humble blog post I’d like to explain in the simplest terms what ClickFunnels is and how it works.
ClickFunnels is a cloud-based marketing tool that allows Small Business Owners and Entrepreneurs to build really cool looking marketing pages, sales pages, and opt-in lead generation pages.
Arguably more importantly is that ClickFunnels allows Business Owners to advertise and sell their products. So, if you have a business that sells products, or services, then ClickFunnels can help to setup cool marketing pages and business pages that are engineered to advertise and sell.
In my humble and honest opinion, one of the best features of ClickFunnels, is the ease of use. Long ago, during the “dark times” of early-internet-development (lol), and before the days of ClickFunnels and other page builders and content management systems, it was nearly impossible to build cool looking websites unless you were a total tech nerd!
Even these days many IT nerds (I use that term in a complimentary fashion by the way) rely on HTML, CSS, JavaScript, and PHP to make nifty websites that are interactive, vibrant, and cool.
But, what happens if you don’t want to spend your entire life worry about how to use computer code, and setup confusing hosting accounts?
ClickFunnels makes it easy for Business Owners to create and launch Sales Pages, Lead Capture Pages, Membership Pages, and other cool marketing pages without having to be super technically savvy.
Who Is ClickFunnels Really For? And How Does It Work?
One of the scariest things about all of this technology these days, is that sometimes it can be frustrating not knowing how any of it works.
This can certainly be true for Entrepreneurs and Small Business Owners who want to sell and advertise their products online.
Face it. The idea of building a website capable of making and accepting sales can be hugely daunting, and frustrating, especially if you loathe the tech world!
That’s why ClickFunnels can be helpful for Entrepreneurs and Small Business Owners who want to build marketing pages, sales pages, and sales funnel pages, without any of the technical know-how.
ClickFunnels is designed so that anybody can load a marketing page template, and then easily customize it to match their business, product, or service.
Let’s Imagine A Scenario Where An Awesome Gourmet Cookie Chef Wanted To Sell Their Cookies Online, But Had No Clue How To Build A Website!
Even better, let’s pretend that you yourself are an epic and prolific executive cookie chef.
You create and bake the best cookies in your town, and everyone knows that your cookies rock!
You have a plan to start expanding your business with online sales. You have a strong hunch that selling your cookies online can be a huge success, and you know that the demand will be high because your cookies are the best and you and your enterprise of gourmet cookies are the talk of the town and of your friends, colleagues, and peers.
But, there’s a huge problem. How the heck are you going to build a cool website that sells your cookies? You don’t have enough tech experience, and you have no idea how you could accept orders, let alone setup a website that looks good, is mobile friendly, and also secure.
That’s Why ClickFunnels Can Be Really Helpful. ClickFunnels Can Help To Setup Your Website, And To Help Sell Your Products Online Without Any Hardcore Tech Skills.
With ClickFunnels, you could set up a really cool landing page that sells your delicious and epic gourmet cookies. You could also set up a full Sales Funnel, complete with upsells, and even cross promotions if you want to!
Let’s talk more about what a Sales Funnel is, and more specifically what an Upsell is and how it works.
For example, let’s pretend that your customer buys one of your products, let’s pretend it’s a batch of 5 of your delicious, and scrumptious Strawberry Gourmet Cookies.
After the customer adds the product to their cart, and checks out, they are presented with an Upsell. An upsell is essentially a special, “one time offer” that your customer sees after they make an initial purchase. So let’s pretend for your Upsell, you could present your awesome cookie customer with a chance to get a batch of 50 (FIFTY) awesome and delicious strawberry cookies at a massive 25% discount. You’ll also throw in a box of your brand-new delightful Blueberry Scones for all orders during the next 48 hours.
This deal is too good to be true! Your end user is chomping at the bit at the thought of your delicious cookies, and the thought of adding your Blueberry Scones to the mix is enough to tip the scales, and they upgrade their order!
Do You Realize The Power Of Blueberry Scones? And Do You See How Upsells Work? They Rock!
So, after your customers buy one of your initial cookie deals, you can then showcase and promote a special deal. Maybe you could even have more upsells if you wanted to? Or you could even put together cool holiday specials for your wide variety of cookies and baked goods.
There are all kinds of cool possibilities that you could brainstorm and use for an upsell, and ClickFunnels is very flexible and you can be quite creative with the different bundles, upsells, and offers that you can create and easily showcase to your customers and prospects.
ClickFunnels makes it easy to use their “done for you” Sales Funnel and Marketing Page Templates, so if you’re stressed out because you’re not sure how the technical side of all of these pages work, then relax because it’s all of ClickFunnels pages are simple to customize, simply by dragging and dropping to your liking.
So maybe you want to include even more Upsells, or maybe you could promote some more of your favorite cookie selections on your customer’s confirmation page.
ClickFunnels Doesn’t Just Help To Make Sales. It Can Also Do A Ton Of Other Handy Stuff.
ClickFunnels can help Small Business Owners to generate leads, to automate email content, to schedule email marketing content, and to even manage full affiliate programs for your business.
I hope that this document helped to answer any ClickFunnels questions that you may have had!
This blog post was designed to help instruct the novice marketer more about ClickFunnels.
My only hope is that you had fun reading, and I hope that you have an awesome day!
Cordially yours…
Mike DeVincent
MrComputerScience.com
