If you’re a Network Marketer, one of the most important things on your mind is how to generate leads.
Which may lead you to ask (pun totally intended, lol) if ClickFunnels can be a worthy endeavor for your lead acquisition strategy.
The good news is that ClickFunnels can definitely be one of the most powerful tools in your lead acquisition toolset.
The main reason I mention this, is because as a Network Marketer, one of your biggest challenges will probably be standing out, and being unique.
Having your OWN marketing pages, lead capture pages, sales pages, webinar registration pages will set you apart from any of your competitors.
So instead of relying on company marketing creatives, it might be a genius idea to create your own. Create your own marketing pages that then promote your Network Marketing offers on the back-end.
ClickFunnels will allow you to build beautiful lead capture pages, video pages, network marketing bridge funnels, and also automated webinars – so you can talk to your prospects, communicate your offer, and most importantly, build massive rapport with your target audience (all the while pitching your main offer in a cool way).
Because it doesn’t matter what type of Network Marketer you are; I can almost guarantee that your audience can benefit by your content if you understand who they are and what makes them tick.
The First Thing You Need To Know About Generating Leads, Is What Your Ideal Prospect Really Wants!
One of the most important marketing lessons on the planet, is always going to be regarding how your audience thinks.
If you can successfully tap into the mentality of your audience, then you’ll be able to do something that the majority of Network Marketers never truly accomplish – which is the ability to effectively communicate with your audience and relate to them in a way that compels them toward your offer.
So ask yourself, who is your ideal audience? The more you know your audience, the more easy it’s going to be for you to craft awesome content.
Be it a webinar that sells your product, a lead magnet that your audience literally bends over backwards to get, and you’ll also have much better luck crafting killer blog post titles, video content, and of course, marketing emails that speak directly to your prospective audience.
What Are The Top 10 Frustrations Your Prospects Experience?
It doesn’t matter if you’re trying to get your leads to visit your affiliate URL, if you’re trying to promote one of your webinars, or if you just want your prospects to pick up the phone and call you.
If you want your prospects to take any type of action, one of the most important variables is your knowledge of your audience, and most importantly, what their top 10 frustrations are.
So ask yourself, who is your audience, and what frustrates them?
More directly, ask yourself, what are the top 10 questions that your prospects keep asking over and over?
What are the 10 problems that keep them up at night?
Knowing the answer to this question, will place you in a position of power whenever you plan your marketing campaigns, and you’ll probably also be in a much better position to connect with your audience, and to actually help them tremendously.
So, As A Network Marketer, What Could You Give Away For Free?
All of this leads us naturally to this point; your lead magnet.
If you understand your audience to the point where you can rattle off their top frustrations, then it’s going to be super easy to brainstorm a beautiful lead magnet.
Knowing the top 10 frustrations of your audience isn’t just blowing smoke; this step literally sets everything in motion so that you can plan an awesome lead generation campaign.
So, ask yourself, what type of lead magnet will your audience find to be massively valuable?
Think backwards. Remember the 10 problems that your prospects are having, and then simply craft a solution.
Maybe you can create tiny video course that helps to solve these problems, create an awesome cheatsheet that helps to solve their frustrations, or maybe you could even host a webinar that teaches and helps your prospects through their biggest frustrations.
If you’re frustrated or overwhelmed because you have no clue how to build a beautiful and unique lead capture funnel, then ClickFunnels can be a lifesaver here because you’ll be able to build awesome marketing pages that rock – without knowing a single line of code.
The Next Step, Is To Brainstorm Some Awesome Upsells!
Your upsell is arguably just as important as your lead magnet, because if you botch this step, then you’ll have a much harder time monetizing your leads, right?
But don’t fret, because this is probably one of the easiest steps for network marketers, since in all probability, you already have an awesome Network Marketing offer that you’d like to promote.
So, imagine this.
Imagine if immediately after your lead subscribes to claim your lead magnet, you present them with a short video that introduces yourself, reminds them to check their email to claim their gift, and then, you go on a gentle pitch promoting your favorite Network Marketing offer.
Your upsell doesn’t have to be any more difficult than that, however, always remember that creating a beautiful “Thank You” or “Welcome” video immediately after your prospects subscribe, can be a super powerful method to introduce yourself, build rapport, and of course promote your main Network Marketing offer.
Does Email Marketing Work For Network Marketers?
Email marketing is definitely one of the most important marketing mechanisms for Network Marketers, however, as you know, it’s so easy to overlook these days.
The main reason email marketing is outrageously powerful for Network Marketers, is because you control this avenue of traffic.
You can send marketing emails to your prospective audience over and over again into perpetuity (or until they unsubscribe), and the key here is to write emails that are absolutely helpful to your audience!
You could then simply add a “PS” at the end of the email and add a simple call to action.
So maybe you could literally plan 30 emails to send out automatically, each of those emails could teach a new valuable lesson, and then pitch your main offer.
This is another reason why it’s so important to know your end users intimately by the way, so you can craft awesome marketing emails that speak directly to your audience, emails that your prospects will find helpful, valuable, and of course relevant to them.
How To Build A Lead Capture Page As A Network Marketer That Actually Converts?
One of the most important variables when building a lead capture page, especially as a network marketer, is clearly communicating to your audience exactly what they get, and exactly how they’re going to benefit.
Don’t spend too much time building a LONG lead capture page, I’ve personally found that lead capture pages convert the best when they’re short, pithy, and to the point.
However, please don’t take my word for it! Split test your own lead capture pages to see which ones convert the best. That being said, I’m overly confident that your shorter, more pithy lead capture pages will almost always convert better.
If you’re frustrated because you have no clue how to build beautiful lead capture pages, then ClickFunnels is one of my favorite choices because you’ll be able to build absolutely beautiful (and simple) lead capture pages using drag and drop tools – without any technical headaches.
What’s The Primary Difference Between ClickFunnels And Other Types Of Business Websites?
ClickFunnels is designed to primarily focus on marketing pages ONLY.
So ClickFunnels will allow you to build the primary pages that all marketers need such as:
- A lead capture page
- A “Thank you” page
- A network marketing (or affiliate marketing) bridge funnel (So you can presell your offers in a cool and personal way)
- Webinar registration pages
- Webinar presentation
- Webinar replay pages
- Password protected membership pages
- Video sales letters
- Text sales letters
This is all opposed to a traditional website, which while very cool, doesn’t necessarily offer a website that’s designed for one thing and one thing only, which is to market your business effectively.
Could A Network Marketer Benefit By Hosting Automated Webinars?
Automated webinars are one of the coolest thing in the world, because this will allow you to plan your perfect sales presentation one time, and then, to promote that over and over again while it plays for your prospects.
So imagine if you made a list of the top 12 problems that your prospects have. You could then plan 10 different webinars that solve those problems, and then have a fresh new webinar that you could promote every month, if you wanted to.
That way, you’d always have something awesome to share with your audience.
The best part, is that webinars are such a genius way to promote yourself, introduce yourself, build your OWN brand, and also to pitch any offer that you want.
In this way, selling your network marketing offers is much easier, because as you know, people often care just as much (if not more) about YOU as the offer that you’re promoting.
Another major benefit of webinar automation, is that every time someone registers to one of your webinars, you can followup with them automatically via email marketing, which is one of the most powerful marketing methods on the planet.
In Summary, Network Marketers May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.
It doesn’t matter what type of Network Marketer you are, or who your ideal audience is.
The fact remains that knowing who your audience is will always be one of the most important things for any lead generation campaign.
Once you know who your audience is, and once you brainstorm like crazy to know the main problems that they have, crafting awesome lead magnets, sales pages, webinars and sales content can be much easier for you to accomplish.
But maybe you’re frustrated because you just don’t have your own unique marketing creatives?
If that’s the case, then ClickFunnels can be one of the best tools in your marketing toolset, because you’ll be able to build unique marketing pages that build your own brand as well as allows you to sell your network marketing offers.
So you can be unique, you can standout, you can help your audience, and you’ll be proud of the content that you create whenever you decide to launch a new campaign.
Always remember that being unique is one of the most important things for any business! And that by hosting your own webinars, having your own lead magnets, and by creating your own unique content can be one of your largest assets as a Network Marketer.
ClickFunnels will help you to accomplish all of this, without spending a fortune on any Computer Science or Marketing experts.
Thank You So Much For Checking This Out! You Rock!
Please remember that if you ever have any questions about marketing or tech stuff, that I remain at your beckon should you ever have any questions.
I usually spend at least one hour per day answering questions from awesome students, readers, and subscribers, so please never hesitate to contact me to ask anything that you want!
I thank you again for checking this out, and please have a beautiful day.
This has been Mike DeVincent of MrComputerScience.com, and I’m signing off!
