As someone who has written many hundreds of thousands of awesome words for ghostwriting clients over the years – I know how frustrating ghostwriting can be.
You bend over backwards, hustling nonstop trying your best to create awesome content that your clients, (and their clients/readers) will love.
So, the last thing you have time for, is to generate leads, right?
That’s why you might love every single word on this blog post.
Because you’re about to brainstorm awesome lead generation ideas, that are designed especially for ghostwriters.
So, ask yourself, can ClickFunnels actually help you to generate leads as a GhostWriter?
Well, in my humble opinion, yes, absolutely. ClickFunnels will allow you to build beautiful lead capture pages, beautiful thank you pages, download pages, membership pages, and it will also allow you to throw a barrage of “Buy Now” buttons all over your content. (So that you can hustle converting your leads into buyers).
That being said, let’s talk more specifically about what you need to generate leads as a Ghostwriter.
The First Thing You Need To Know About Generating Leads As A Ghostwriter, Is What Your Ideal Prospect Really Wants!
It doesn’t really matter what type of Ghostwriter you are.
Maybe you love to write sales copy, maybe you focus on email marketing, or maybe you’re a prolific fiction author behind several heavy hitting stories.
The point is that, if you want to generate leads, the very first thing you need is an understanding of your end user demographic.
Ask yourself, what frustrates them?
Be cognizant of the top 3 variables that they are looking for in a ghostwriter.
Are they looking for a sense of humor, are they looking for correct grammatical structure, or maybe they just want to know that you are *dependable* and *reliable*?
Regardless of the case, your first job becomes to study your prospective client as much as humanly possible.
However, you must be weary, because this information is always changing.
Times change. Technology changes. Prices change. The market changes. Supply and demand changes.
So, always revisit this idea, and constantly seek to know your end user demographic – better than anyone. (This will make every single piece of content marketing, and lead generation infinitely easier and more fun in the future).
What Are The Top 10 Frustrations Your Prospective Ghostwriting Clients Experience?
Bust open a fresh WordPad, and title the document “The Top 10 Frustrations That My Prospects Have About Hiring Ghostwriters”.
I bet you a juicy steak dinner, that I can name a few of the frustrations they probably struggle with.
Maybe they’re frustrated because their last Ghostwriter quit? (As a longtime ghostwriter I can promise you that this happens, and remember that a quality Ghostwriter is almost always in high demand).
Maybe your client realizes the value of having awesome content, but they just don’t have the time to do it themselves?
Or maybe they found out that their last Ghostwriter was always late, was unreliable, or their content wasn’t consistently good?
Worse yet, maybe their Ghostwriter has totally sucked in the past?
The point is that, hiring a good Ghostwriter, as you know, is a long-term process and can be absolutely frustrating.
This is exactly the type of information that you should be brainstorming as a Ghostwriter seeking clients. Because being cognizant of this information, will allow you to publish content that speaks directly to the fears of your end users.
As a result, your content is going to speak loudly to your prospective client.
Talk to them about how frustrating it can be hiring a Ghostwriter. (But how you’ll always bend over backwards doing the right thing).
Talk to them about how most Ghostwriters never stay on schedule. (But how you always go above and beyond to be punctual).
In order to convey and address the frustrations of your audience, you first have to know what they are though, which is why you should never stop striving to learn more about your prospective clients.
So, As A Ghostwriter, What Could You Give Away For Free?
Creating a lead magnet as a Ghostwriter can seem impossible, right?
How the heck are you supposed to actually get your prospects to give you your email address in exchange for a free gift?
Well, as you know, your prospective clients might already be frustrated with their current client, or maybe they just don’t have enough time to create content for themselves.
So, maybe you could offer a free consultation as a free lead magnet?
You could have a really cool lead capture with the following headline:
“Are You Frustrated Because You Don’t Have High Quality Web Content For Your Business?”
And then, have a call to action that says “Claim Your 100% Free Content Consultation!”
Or maybe, “Claim Your 100% Guide Showing You How To Find The PERFECT Ghostwriter!”
Or maybe even “Subscribe Now To Get Your First Article Written By Me For 100% Free!”
These are just a few lead magnet ideas that I came up with after brainstorming for literally 30 seconds.
I bet you, that if you brainstorm for just a few minutes, and analyze the problems that your end user demographic is having, that you can come up with some pretty awesome lead magnet ideas that your prospective audience would absolutely love.
The Next Step, Is To Brainstorm Some Awesome Upsells!
The perfect upsell for a Ghostwriter, is to of course offer your writing services.
Maybe you could have some type of monthly recurring content package. Or maybe your upsell could simply be to schedule a consulting call with you.
So let’s pretend that you created an ebook called “How To Find The Perfect Ghostwriter Who Doesn’t Suck!”.
After your lead subscribes, you could have a beautiful thank you page that introduces yourself, explains how to claim the lead magnet, and then you could go on to upsell some of your writing services (or even maybe an affiliate product) immediately after.
The beauty of this, is that you can also followup with your leads into perpetuity with email marketing, thereby increasing your odds of starting a beautiful relationship with your leads – for a lifetime.
Does Email Marketing Work For Ghostwriters?
Email marketing is one of the best ways to build a relationship with absolutely any audience.
If you’re a ghostwriter, you could create content that teaches your audience about content marketing, how to write content, how to find ghostwriting clients, how to write emails, how to write blogs, and things along that nature.
The reason writing (and content marketing) topics would be perfect for your audience, is because you know for a fact that this type of client is interested in content creation, blogging, publishing, et cetera.
Another really cool thing that you could do, is add a tiny call to action at the end of every single email.
So maybe you could have a call to action that says “If You Want Me To Write Beautiful Content For Your Business, Then Click Here To Contact Me! First Customers Get Their First 5 Articles For FREE!”.
To summarize, heck yes, email marketing is awesome, and I absolutely believe that email marketing can work for just about any business.
How To Build A Lead Capture Page As A Ghostwriter That Actually Converts?
One piece of advice I can give you is that you should always strive to study your end user demographic, specifically so you can create awesome marketing pages.
The same logic is true with your lead capture page.
You already know what frustrates your audience and prospects; they want to hire an awesome ghostwriter who can work consistently and reliably without getting ripped off.
So, speak directly to their frustrations.
Another massive tip, is to make your lead capture pages short.
If you take too long and if your lead capture page is too long, you run the risk of your audience losing interest, or struggling to find where your lead capture form actually is.
Get straight to the point, and be pithy.
If you’re not sure how to design a beautiful lead capture page from a technical perspective, then it can be super simple to use a “done for you” template. ClickFunnels has a ton of awesome marketing page templates, and plenty of really cool lead capture page templates that are drag and drop easy to use, so you can build an entire marketing campaign without knowing a single line of code.
How ClickFunnels Is Different From Other Business Websites And How You Can Effectively Use It As A Ghostwriter
Maybe you’re curious to learn more about marketing page builders such as ClickFunnels, but you have no clue what types of pages you need to be an efficient lead generating machine?
Well, there are only a few pages you’ll ever need to generate leads.
Here’s what I personally recommend:
You need a lead capture page, a thank you page, and maybe even a webinar registration page, a webinar broadcast page, and also some video pages (so you can sell products, affiliate offers, and of course your own ghostwriting services).
The problem with a traditional business website, is that they don’t necessarily contain all of the aforementioned pages.
ClickFunnels is designed to specifically focus on marketing pages, such as lead capture pages, thank you pages, video sales pages, and webinar pages.
So, as a Ghostwriter, you could create beautiful lead capture pages, and other marketing pages using ClickFunnels, allowing you to generate leads, sell your services, and also to promote and host webinars, which are totally awesome. (More on that later).
Could A Ghostwriter Benefit By Hosting Automated Webinars?
Webinars are totally awesome. You can teach your audience, engage them, entertain them, all the while generating leads and promoting your ghostwriting services.
So imagine if you had a presentation called “How To Find The Perfect Ghostwriter Without Getting Ripped Off”.
You could then record that presentation once, perfect it, and then automate that presentation with ClickFunnels.
You could then promote the presentation, that builds massive rapport, and sells your ghostwriting services – all the while generating leads and being super cool.
That’s why I personally love automated webinars, and this is something that you could do over and over again for both your existing email subscribers, and new email subscribers.
In Summary, Ghostwriters May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.
Remember that it all comes down to your end user demographic.
Study who they are, what they want, and what frustrates them.
If you can figure that out, then every single piece of content that you ever create is going to be more effective – because you can craft that content to speak directly to the frustrations of your ideal client.
With ClickFunnels, you can use beautiful “Drag and drop easy” marketing pages, host (and promote) webinars, and focus on generating leads who will actually appreciate your content, because you’re going to know them better than your competitors, so your content is going to rock.
If You Ever Have Questions About Ghostwriting Please Never Hesitate To Ask!
Thank you so much for checking out this content.
I humbly remind you to ask any questions that you ever have about marketing, tech stuff, ghostwriting, or ClickFunnels.
I’m a tech nerd who loves to write, and I have a ton of marketing experience.
I also brainstorm with students and subscribers for at least one hour per day, and your questions help to make my content even better.
So if you ever have any questions, please ask!!!
Thank you again for checking this out. You rock!
And please have a beautiful day!
This has been Mike DeVincent of MrComputerScience.com, and I’m signing off.
