If you’re a Dog Walker, then congratulations! You have one of the coolest professions on the planet!
If you’re a dog lover, or if you just agree that getting exercise and spending a portion of your day is an awesome way to live life, then you realize how awesome being a Professional Dog Walker can be.
But maybe you’re frustrated, because you have no idea how to effectively generate leads?
Maybe you have the best intentions on the planet, and want to show each of your Dog Walking clients (and their dogs) the best experience in the world, but you just can’t land enough leads?
If that’s the case, then you’re going to cherish every word of this document!
We’re about to brainstorm a ton of awesome lead generation strategy, so that you can better focus on creating awesome lead generation campaigns for your Dog Walking Business!
(Don’t worry, no tech stuff require).
The First Thing You Need To Know About Generating Leads As A Dog Walker, Is What Your Ideal Prospect Really Wants!
If you want to brainstorm a totally killer lead generation campaign, the very first thing you have to do is study your end user demographic.
In other words, who is your ideal prospect, and what do they want more than anything in the world?
What excites them about being able to get their dog walked automatically, and hands free?
What benefits does your company offer to them? Does it offer convenience? Avoidance of frustration?
Or maybe just the satisfaction that their dogs are going to get healthy exercise?
The point here is that if you know exactly how your end users and prospects think, it’s going to be much easier to brainstorm an awesome lead generation campaign later on.
So, before you proceed, spend a few minutes brainstorming how your audience would feel if their dogs were walked consistently, and reliably, even when their schedule is totally booked solid.
What Are The Top 10 Frustrations That Your Prospective Dog Walking Client Experiences?
One powerful brainstorming exercise that will make your job as a lead generation machine all the simpler, is knowing the exact pain points of your prospective Dog Walking Clients.
In other words, just ask yourself what types of frustrations do they have regarding walking their dog?
Let’s brainstorm the pain-points of your ideal Dog Walking Clients:
- Maybe they’re frustrated that they just don’t have enough time to walk their dogs?
- Maybe their dogs are misbehaving at home because they are not properly exercised?
- Maybe they would love to walk their dogs, however, they are elderly and / or unable to so as frequently as they like?
- Maybe other dog walkers aren’t professional, cost too much, or for whatever reason aren’t a good match?
- Maybe their dogs have too much energy and simply require more of a consistent exercise regime.
- Maybe they’re tired of the messes that their dogs make when they don’t get proper amounts of exercise.
- Maybe they actually feel bad, because they are at work all day while their poor dogs have to remain at home unattended to.
- Maybe they’re not sure of the cool dog parks in your area, and are only moderately interested in hiring a dog walker.
After brainstorming for a few minutes, as you can see, I was able to generate 8 potential “frustrations” that your prospective audience has regarding their dogs.
The reason why this is so powerful for your lead generation campaign, is because being cognizant of this information will allow you to better brainstorm awesome content, lead magnets, lead capture pages, and marketing pages later on.
So please spend some time brainstorming on your own!
What are the specific frustrations that your ideal prospects are having?
Most importantly, how can your Dog Walking Business *solve* those frustrations?
This is so important to think about, especially as you begin to brainstorm awesome lead magnets for your lead generation campaigns!
So, As A Dog Walker, What Could You Give Away For Free?
After you analyze your prospects to the nth degree, it’s now time to brainstorm an awesome lead magnet for your prospective Dog Walking client.
You want to have a lead magnet, so that you can collect your lead’s email address, so you can promote your main Dog Walking Business, and then followup with them via email at a later date.
So ask yourself this one question – what is something that you could give away to your prospective client?
Something that’s totally awesome, and something that your prospects would actually say “Heck Yes! I Want This!” to?
Here are a few cool lead magnet ideas that might be cool for a Dog Walking Business:
- Maybe you could write an e-report showing the best dog parks in your state?
- Maybe you could offer your Dog Walking Client’s first walk for free? So you could run a promotion called “Get Your Dog Walked For Free In Massachusetts!” (Or something along those lines).
- Maybe you could write a short report showing tips for walking your dog?
- You could even have a training webinar that teaches the benefits of frequent dog walking.
- Or, maybe you could have a report that shows the perfect technique for walking your dog?
The point is that, there are all kinds of cool lead magnet ideas that you can come up with if you brainstorm for a little while.
The Next Step, Is To Brainstorm Some Awesome Upsells That Your Dog Walking Prospects Will Love!
If you’re going to generate a lead, and give your lead an awesome “Free gift” (AKA a lead magnet), then the next step is to think of an awesome upsell.
In other words, what is the main offer that you want to sell? Here are a few cool ideas:
- Maybe you want your prospect to CALL YOU on the phone so that you can sell them your Dog Walking Service over the phone?
- Or maybe you want to have an online sales letter, so that you can promote your Dog Walking Service online?
- Another wild option, is to have a “sales webinar” where you promote your Dog Walking Service via an automated webinar. (We’ll talk more about webinar automation in a minute!)
- Maybe you could even have a “monthly recurring” Dog Walking package, where your clients pay you every single month for your Dog Walking Services?
The point is that, there are so many awesome ways that you can promote your business with a lead generation funnel.
It’s also possible that you already know exactly what you want to sell.
Maybe you already have a sales website setup, or maybe your Dog Walking Service is already listed in some type of third-party website, and simply want to promote that.
The truth is that you can promote pretty much anything you want by properly setting up a “Thank You Page”.
You might be thinking, “What the heck is a Thank You Page?”.
The Thank You Page is the page that your leads see immediately after they subscribe and request your lead magnet.
On that page, they can see a video that thanks them for subscribing, shows instructions on how to get their lead magnet, and then the video can go on to promote your main offer.
In other words, once your prospects request their free gift, you can redirect them to a video that explains how they can claim the gift, and you can also go on to introduce yourself, your business, and to even promote your main Dog Walking Business.
The best part about all of this, is that when you give away your lead magnet, you’ll be building your email list, so you can stay in touch with each and every lead that you ever generate.
Does Email Marketing Work For Dog Walkers?
In my humble opinion, email marketing is still one of the best ways to communicate with your prospective clients, for just about any business.
Why does email marketing rock even for Dog Walkers?
Because email marketing allows you to communicate with your audience, and share awesome content or promotions.
So maybe you could have a monthly newsletter that simply talks about the benefits of walking your dog.
Or maybe you could share neat tips about dog care, fun activities for your dog, or other cool news articles or resources that you find?
The best part, is that you could easily plug your main Dog Walking Service inside every single email.
You could simply add a “PS” at the end of the email, and say something like this:
“By the way, if you’re still looking for an awesome Dog Walker in the Massachusetts area please click here to schedule a call today!”.
That way, you can turn each and every email that you ever send into a really cool marketing medium, and you’ll be providing cool content that your Dog Walking Prospects are hopefully interested in.
How To Build A Lead Capture Page As A Dog Walker That Actually Converts?
Maybe you’re frustrated because you have no clue how to build a beautiful lead capture page?
Maybe you have a ton of awesome marketing creatives planned, but you’re just clueless on how to start?
If that’s the case, hey, I totally understand how frustrating all of this technical stuff can be.
There is good news however, because ClickFunnels makes it super easy to build beautiful lead capture pages, thank you pages, download pages, sales pages, video sales letters, and even webinar lead generation pages.
So if you want to build beautiful lead generation campaigns, and also put all of your sales content online without suffering from any technical overwhelm, then I can definitely recommend ClickFunnels as a viable solution.
The best part is that ClickFunnels is “123 easy”, “drag and drop easy”, and the marketing pages are literally done for you – so you don’t have to hire any marketing gurus to help you plan your entire lead generation campaign.
How ClickFunnels Is Different From Other Business Websites And How You Can Effectively Use It As A Dog Walker?
Traditional business websites are awesome! They allow you to host your blog, traditional “About Me” pages, and you can create a ton of cool pages that showcase who you and your business are.
The main reason ClickFunnels is different, is because ClickFunnels focuses primarily on lead generation, and sales.
So with ClickFunnels you can create the following types of pages without knowing how to program a single line of code:
- Lead capture pages (AKA Squeeze pages)
- Thank you pages
- Download pages
- Password-protected Membership areas
- Sales letters
- Video sales letters
- Webinar pages
- Pages that host downloads, videos, et. Cetera
So if you’re frustrated because your traditional business website is NOT optimized to generate leads and sales, then ClickFunnels might be cool to check out.
You’ll be able to host awesome lead generation funnels, start building your email list, all the while sharing awesome content that is based upon your understanding of your ideal clients.
Could A Dog Walker Benefit By Hosting Automated Webinars?
I briefly touched upon the idea of webinar automation earlier on, and it’s important to talk about how awesome webinar automation can be for all businesses who need to generate leads and promote their business.
So let’s pretend your Dog Walking Business needs to generate leads.
Why not host a webinar that teaches something really cool that your prospects would be interested in?
You could then promote your webinar registration page on social media, in your blog posts, or even with paid advertising in order to generate leads.
And then, your audience will see the presentation that you’ve prepared, and it will be automated so you won’t even have to be present. (Yes, automated webinars rock!).
If you’re not sure how to run an automated webinar, doing so with ClickFunnels is ridiculously easy by the way, and all of the templates are literally “Done For You” so your entire campaign is going to look impressive. (You will be proud to promote your first event).
In Summary, Dog Walkers May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.
Being a Dog Walker is one of the coolest jobs in the world!
You get to improve the lives of your clients, and the lives of each and every dog that you ever interact with.
All the while getting exercise, enjoying the great outdoors, and burning stress like crazy.
But as you know, generating leads can be frustrating as heck!
Well, hopefully after reading this tutorial, you’ll have a good place to start at least.
Always remember to think about your end user audience, AKA your prospective client!
If you can tap into HOW they could benefit from your service, as well as the frustrations they have that could be cured by your Dog Walking Service, then you’ll be in a much better position to brainstorm an awesome lead magnet, an awesome lead capture page, and an upsell that speaks directly to their emotions, and “clicks”.
If You Ever Have Questions About Lead Generation For Dog Walkers Please Never Hesitate To Ask!
Thank you so much for checking this out!
I would like to remind you that I’m always around if you ever wish to brainstorm or ask any questions about lead generation, email marketing, webinar marketing, or absolutely any marketing or tech subject.
Until that time, please have an awesome day, and never hesitate to give me a buzz should you require my aid!
Cordially and humbly…
This has been Mike DeVincent of MrComputerScience.com and I’m signing off!
