Can Chiropractors Generate Leads With ClickFunnels?

Chiropractors rock! But maybe you’ve been frustrated because you just have no clue how to generate leads and to promote your business?.

If you’re a Chiropractor, you’re probably so busy with clients, and continually immersing yourself into the world of Chiropractic discovery, that you don’t have enough time to even think about lead generation!

However, as you know, hiring a third-party marketing consultant can be a tad stressful to say the least, so maybe you’re curious as to how you can start your own lead generation campaign?

If that’s the case, then you might really love this document. We’re about to brainstorm a ton of tactics and strategies focused on generating Chiropractic leads.

So maybe you’d love to start an email newsletter, collect your prospective lead’s contact information, or even sell them your services outright, then let’s talk about arguably the most important thing you have to remember!

The First Thing You Need To Know About Generating Leads As A Chiropractor, Is What Your Ideal Prospect Really Wants!

If you want to generate an awesome lead capture page, a webinar registration page, a sales page, or any type of marketing campaign, one of the first things to remember is your end user.

What problems are they experiencing? What nuances about their frustrations have you noticed in your experience as a Chiropractor?

Here are a few ideas that I brainstormed:

1. Maybe your audience wants to start visiting a Chiropractor, but they figured it was way too expensive?
2. Maybe your prospects are experiencing pain in their lower back, and have no clue what the cause is?
3. Maybe they’ve tried other Chiropractors, but had no clue how to find a reliable one?
4. Maybe they just aren’t even sure what types of services a Chiropractor has?
5. What other health problems are your end users likely suffering from? Would you be in a position to offer them a solution?

These are just a few sample ideas. I’m confident that if you spend a few minutes brainstorming, your list will look better targeted for YOUR own unique prospects!

The reason why these questions are important, is because it will better enable you to create awesome marketing creatives that speak closely to your prospects.

Do you know your audience deeply enough, to create awesome content, e-books, reports, video courses, tutorials, or any type of nonfiction content on?

If not, then a great exercise, is to brainstorm all of the problems and frustrations that your prospects have.

What Are The Top Frustrations That Your Prospective Patient Experiences?

If you had to guess what the top frustration of your prospective audience was regarding their health, or the overall idea of Chiropractors in general, what would that problem be?

Here are a few answers that I brainstormed:

1. Maybe your patients are experiencing pain, and traditional medicine hasn’t helped?
2. Or maybe your end user is trying to quit medicating all together and would rather manage their pain with natural methods?
3. Maybe they’re experiencing a nagging pain, but it comes and goes and it’s impossible for Doctor’s to even find?
4. Maybe your customers are truly stressed out from work, and could benefit most from stretching exercises – but have no idea where to look for professional advice.
5. Maybe they’re just not healthy and they want to make positive change in their lives!

Now that we’ve spent some time analyzing your prospective audience, let’s take a minute discussing your lead magnet!

Lead magnets are crucial to any lead generation campaign, because this is what we can use to entice our prospective customer to learn more about your company by opting in.

So, As A Chiropractor, What Could You Give Away For Free As A Lead Magnet?

There are a few different things that a Chiropractor could use as a lead magnet:

1. Maybe you could offer a 100% free consultation to new customers?
2. Maybe you could offer a free service to customers? Are there any awesome services that you could give away for free in order to get customers inside of your establishment?
3. Maybe you could write some type of e-book, that addresses one of the top concerns of your prospective audience?
4. Maybe you could create a short video series that teaches your audience how to stretch?
5. You could even create a cool e-book that teaches how to find an awesome Chiropractor, without getting ripped off!
6. Or, maybe you could write a 30 day email autoresponder campaign that gave general health tips, stretching advice, and other cool content that your prospective audience would find helpful?

There’s a few different options here that I thought of after just a few minutes!

I’m so confident, that after analyzing your end users, and with all of your experience as a Chiropractor, that you can think of even better content ideas.

The name of the game when developing a lead magnet, is to always strive to give away something awesome!

Aim to give away something truly valuable, so your end users are likely to say “Heck Yes! I Need To Get This!”.

The main goal, is to entice your end users to request access to your lead magnet! That way, you can collect their email address, followup with them periodically, and also go on to promote your paid upsell immediately after.

The Next Step, Is To Brainstorm Some Awesome Upsells That Your Prospective Patients Say “Yes!” To

So, after you have an awesome lead magnet in mind, it’s time to consider your upsell!

Upsells are direly important, because this is when you “Sell” your main product or service.

So ask yourself, what is the main thing that you want to sell? Here are some interesting considerations:

1. Maybe you have some type of recurring office visit that your customer would pay you each and every month automatically for?
2. Maybe you have a wellness checkup that you could sell as a package?
3. Maybe you have some type of health and wellness package that you could sell?
4. Are there any other products or services that you could sell?
5. Do you sell any type of supplements or health products?
6. You could even sell affiliate offers for other health-related products if you wanted to! (There are tons of awesome health related affiliate programs out there now adays).

As you can see, these are just a few random possibilities that I brainstormed for Chiropractors.

However, ask yourself, what’s the main thing that you want to sell personally in your business?

The best thing about having an awesome email marketing lead generation funnel, is that after your end users subscribe, they are automatically taken to your “Thank You Page” where you grant them access to the lead magnet, and also go on to gently promote your business offer.

Then, you can also follow up with your prospective Chiropractic clients with email marketing, which is totally awesome.

(If you’re curious about how to build an email funnel, and if you’re frustrated because you hate the technical side of lead generation, then don’t worry because I’m going to cover this in better detail in a minute).

Does Email Marketing Work For Chiropractors?

Email marketing, I believe, is the best method for just about any business to promote their products and services.

When a lead subscribes to request the lead magnet that you’re promoting, they are also subscribing to your email list!

The reason why email marketing rocks, is because you can use it to share your content, your promotions, your advice, your insights, and to also build rapport with your prospects.

Here are a few cool email marketing ideas for Chiropractors:

1. Maybe each month you could send out a new health and wellness tip?
2. Maybe each month you could answer one question that your audience has about health, wellness, stretching, or other relevant topics?
3. Maybe you could give away a free service package per month?
4. Maybe you could host webinars each and every month that shares awesome content, and also promotes your main offer?
5. You could even send out cool articles, blog posts, or news headlines that are relevant to your line of work.

The best part, is that after each and every email that you ever write, you could easily include a call to action.

Maybe you could have a sales letter that promotes one of your wellness packages, a webinar that sells your service, or even have a direct call to action to call you – so you can schedule your prospects over the phone.

The point is that, email marketing isn’t just a sales message.

Email marketing is a really cool way to share awesome content, to help your audience, to stay in touch, and of course to let them know whenever you have an awesome promotion or discount going on!

How To Build A Lead Capture Page And Lead Generation Funnel As A Chiropractor That Actually Converts?

To be honest, the most important part of your lead generation funnel, is knowing what your Chiropractic prospects want and feel!

If you can tap into their mentality, and their psyche, then you’ll be able to craft awesome offers, awesome content, and awesome packages that they love, right?

Maybe all of this sounds well and good, but you have no idea how to actually design and deploy your lead capture pages, your thank you pages, your webinar pages, and your download pages?

If that’s the case, then using a software tool such as ClickFunnels can be totally awesome.

ClickFunnels will enable you to design beautiful marketing pages, using a 100% easy to use “drag and drop” editor.

The best part is that there are also a ton of “done for you” templates that you can tap into immediately, so if you’re not sure what an awesome lead capture page looks like, or if you just want a really good place to start, then definitely consider checking out the ClickFunnels templates.

How ClickFunnels Is Different From Other Business Websites And How You Can Effectively Use It As A Chiropractor

A traditional website is beautiful in the sense that it can house all of your blog posts, descriptions about your staff and your location, can list business hours, and a ton of other resources that your prospects will find helpful.

So a traditional website is a great idea for Chiropractors.

Where ClickFunnels differs, is ClickFunnels focuses entirely on sales, and lead generation.

So ClickFunnels is designed to create lead capture pages, sales pages, webinar registration pages, download pages, and other pages that are directly related to your marketing sales and lead generation offers.

Could A Chiropractor Benefit By Hosting Automated Webinars?

I mentioned briefly a moment ago how webinars are a really awesome thing.

Webinars allow you to share awesome content with your customers and prospects.

So maybe you could plan a presentation explaining the benefits of seeing a Chiropractor regularly.

Or maybe you could even plan a presentation that shows 10 safe and effective ways to stretch, and improving blood circulation.

Or maybe you could have a brand new webinar each and every month teaching a new technique, or addressing questions that your prospects have.

The point is that, webinars are a really powerful way to accomplish three ideal things:

1. Webinars can help you generate leads! (Each time a lead subscribes and registers to your webinar, they are also subscribing to your email list).
2. Webinars help you share awesome and valuable content with both new prospects, and your existing users.
3. Webinars can help promote your Chiropractor business! (You can give an awesome presentation, and then have a sales pitch at the end of your content).

The best part about webinars, is that these days it’s so easy to *automate* your webinars.

In other words, you can record your perfect presentation one time, and then promote that presentation over and over again.

A presentation that aims to help your audience, introduce yourself and your business, and of course, promote your favorite offers and promotions.

That’s why webinars rock, and it’s why I say, heck yes, Chiropractors can host and promote awesome webinars that will change the lives of their prospects for the better.

In Summary, Chiropractors May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.

It doesn’t really matter what type of service of offer you want to promote.

Maybe you want to generate email subscribers so you can promote your monthly Chiropractic promotions.

Or maybe you have a new health plan that you would love to promote, but you’re not sure how to design an awesome sales page.

Or maybe you just want to generate leads, but aren’t sure how to build the marketing pages required to do so.

If any of these are true, then you might benefit by checking out ClickFunnels.

You’ll be able to design really cool marketing pages, without knowing a single line of programming code, and without hiring a super expensive copywriter.

The main thing to remember, is that this is all much easier when you know who your end user demographic is, and when you devote yourself to studying them periodically!

If You Ever Have Questions About Lead Generation, Webinar Automation, Or Marketing — Please Never Hesitate To Ask!

I’d like to thank you for checking this out. You rock!

Please remember that if you ever have any questions about marketing or tech related stuff, that I encourage you to ask me!

I write and brainstorm awesome marketing and tech stuff every day, so if you ever want to brainstorm, please remember that I’m only a click away.

Thanks again for checking this out.

Please have a beautiful day!

Cordially and humbly…

This has been Mike DeVincent of MrComputerScience.com and I’m signing off