If you own a Yoda studio or if you’re a Yoga coach, then you realize how challenging it is to refer new subscribers.
These days, a variety of home fitness options and on-demand content compete with your Yoga studio.
If you want to generate fitness leads and promote your Yoga membership, then ClickFunnels is a great option!
Let’s brainstorm seven powerful ways that ClickFunnels can help Yoga studio owners generate leads:
# 1 – Launch A Referral Program
One of the most exciting ways to get more prospects as a Yoga studio owner is to incentivize your current membership base to spread the word.
As you know, some Yogis love to exercise with their friends. Imagine if you could encourage your Yoga studio members to invite their friends? What if they could get paid for their referrals?
With ClickFunnels, it’s straightforward to start an affiliate program. That way, you can empower your Yoga studio members to earn referral commissions whenever they get new members to join.
As you know, there’s no promotion like a happy customer base. If your Yoga studio has plenty of satisfied customers, then hustle hard telling them about your new referral program.
If you offer a decent commission structure, you might light a fire under your member’s belly so that they take help to spread the word.
# 2 – Host Monthly Yoga Tutorials Via A Webinar Funnel
With ClickFunnels, you can quickly launch training webinars to help promote your Yoga studio.
Maybe once per month, or once per week, you can host a webinar that teaches your favorite Yoga exercises. At the end of the webinar, you can promote a free 30-day trial to your Yoga studio or coaching membership.
Launching a webinar funnel, or even a snazzy-looking landing video page using ClickFunnels is elementary.
You can then take that webinar page, or the video page, and promote it with Google Ads or Facebook Ads to those fitness prospects who live near your Yoga studio. You can also advertise your Yoga tutorials on your Facebook group, on Instagram, or even in your blog.
Seeing is believing, especially in the world of fitness! If you can share the fun and inviting atmosphere of your Yoga studio with prospects, then you can help take the edge off. A lot of new Yoga studio goers might experience stress and anxiety before they join.
They’re not sure what to expect. Show your prospects a fantastic teaching style and show off the many exciting benefits of Yoga.
If you can prove that your Yoga studio has an amazing and welcoming atmosphere? Then you can help alleviate any trepidation or stress on your prospect’s part.
# 3 – Promote A Free Yoga Class Or Report
Have you ever thought about offering a free class, a free report, or even a free tutorial that teaches Yoga? Such a gift might make an exciting lead magnet to help attract new clients.
ClickFunnels makes the process very easy. Let’s pretend that you decide that you want to write a short e-book that teaches your prospects about the benefits of Yoga.
But how do you decide what type of information you should write in the e-book? Well, ask yourself, what kind of information would a prospective Yoga studio member find helpful?
Your short e-book (or report) might include the following:
- What are the top 10 questions that your Yoga studio members have about fitness?
- What are the essential benefits that they need to know about and consider?
- How can you help your client achieve amazing results with your Yoga service?
- How can your prospect sign up for a free trial?
If you know what your average Yoga studio user wants, then you can easily create a report that they’ll hopefully love. Creating a lead generation funnel that promotes your e-book is a piece of cake using ClickFunnels. You can then advertise that report with Facebook Ads, Google Ads, or Microsoft Ads.
The first step is to create a fantastic lead magnet. So, spend time brainstorming about the frustrations and questions that your Yoga studio goer experiences.
What frustrates your average Yoga studio member?
- Maybe they wonder about the best way to lose weight?
- Maybe they want the perfect, low-impact exercise?
- Maybe they wonder if they’re too old or too out of shape for Yoga?
- Maybe they have no clue what Yoga is in the first place?
- Maybe they want to start exercising, but they have no clue how to start?
The more you know your average Yoga studio goer, the easier it is to create a fantastic report. Hopefully, the report can also help attract your ideal Yoga studio member.
Also remember, that your lead magnet doesn’t necessarily have to be in the format of an e-book. You could create a video course or even an e-mail course!
# 4 – Advertise A Free Yoga Consultation
One of the best ways to generate a lead is to give away something of value. That’s why a free Yoga consultation is arguably one of the best lead magnets.
Because you’re giving away something that your ideal prospect might benefit from tremendously, maybe your prospective client isn’t sure if Yoga can benefit them at all? Or perhaps they have a few questions they’ve love to ask before they register for their first lesson.
With ClickFunnels, you can easily create a lead generation funnel that promotes a free consultation, or a coaching call.
That way, you’re providing massive value to your prospective customer. You’re also offering a fantastic opportunity to sell.
At the end of the coaching or consulting call (or session), you can gently pitch your Yoga studio membership, offer a special discount, or even a free 30-day trial.
That way, everyone wins. Your fitness prospect gets high quality coaching for free. At the same time, you earn a chance to close a sale hopefully, or at the very least, earn massive good karma.
# 5 – Teach A Free Yoga Course Online
ClickFunnels makes it super easy to launch online courses.
You can create an exclusive membership area where your members can log in and access their course content.
Maybe you could teach a 30-day course about how to learn Yoga in 5 minutes each day. Or, a simple 7-day course that contains your favorite warmup routines.
Or, maybe you can teach a course that explains how to stretch, how to try advanced Yoga techniques, or anything that your Yoga studio teaches well.
You can then promote your Yoga studio membership at the end of every lecture.
You can also use services like YouTube or Wistia to help host your videos for you. (You can easily embed videos from either service into your ClickFunnels pages).
# 6 – Raffle Free Yoga Studio Memberships In Your Community
With ClickFunnels, your Yoga studio can easily advertise a free Yoga studio membership raffle every month.
You might be thinking, “But Mike, dude, that sounds way too complicated!”. The truth is that it’s simple. Elementary.
You could have a simple lead capture page that promotes the raffle. At the end of the month, you can choose a lucky winner randomly and then e-mail them their free 30-day pass. Easy peasy.
The beautiful thing about a free raffle is that you can advertise the raffle anywhere you want.
Here’s how to advertise your free Yoga studio membership raffle:
- On your Facebook group/page
- Outside of your business
- In your town’s newspaper
- With Facebook Ads
- With Google Ads
- With Microsoft Ads
- In local schools
- In local companies
Creating the raffle pages is simple inside of ClickFunnels. You’ll find a variety of handy lead capture page templates that you can easily customize using the drag and drop editor. No HTML, web design, or JavaScript skills required!
# 7 – Traditional Video Sales Letter
A video sales letter focuses on selling your Yoga membership with a video.
With ClickFunnels, you can choose from a massive variety of video sales letter templates that look great.
Video sales letters rock are straightforward and straight to the point. You don’t have to focus on any bells, whistles, or moving parts. The main component is your video sales letter.
If you’re frustrated because you have no clue how to build a video sales letter page that looks halfway respectable, then relax. Just choose a ClickFunnels template, and then customize the template to match your Yoga studio’s brand. Do you have any custom branding, or videos already finished? Then uploading them into your ClickFunnels template is painless and straightforward.
Once you have a decent video sales letter up and running, you can try to promote it on your social media channels, and of course, with paid advertising.
If you already have an audience on social media, then your job is easy. Spend some time letting your audience know about your excellent new video promotion! Hopefully, if the video is fun, entertaining, and helpful, then your audience will find the content valuable and worthwhile!
How To Promote Your Yoga studio Membership Using ClickFunnels Conclusion
These days, America is suffering from an obesity epidemic. From 2015-2016, around 39% of adults were obese in America, according to the CDC. The obesity epidemic is on top of the fact that Americans are some of the most stressed-out people on the entire planet! That’s why your job as a Yoga coach or consultant is so outstanding. Your customers and clients need you to help relax, and to improve exercise!
Your Yoga studio members need your service! ClickFunnels, without question, can help you spread the word. You can launch beautiful business pages and marketing funnels without any of the advanced IT skills previously required.
I thank you so much for reading this ClickFunnels lead generation guide.
Have a great day!
Mike “Fitness Leads” DeVincent
MrComputerScience.com
