It doesn’t really matter what type of business you have.
There are three things that just about any business on the planet needs.
The first thing any business needs, is leads.
The second thing any business needs, is to make sales.
And the third thing that any business needs, is a cool way to communicate with prospective buyers.
That’s The Long And The Short Of It Why Webinars Can Help Your Business!
The cool thing I love about ClickFunnels, and one of their most little-known resources, is their ability to automate your webinars.
Webinars that will allow you to generate leads.
Webinar that will allow you to promote your products and services.
And, of course, webinars that will allow you to effectively communicate with your ideal prospects.
Crafting The Perfect Webinar Topic That Your Audience Will Love
One of the first books I ever published online, was a product called “Webinar Mint”, that book basically talks about how awesome webinars are, and the meat of the book was a massive list of places where you can promote your webinar.
And, the main strategy of my own webinar marketing method is that, your webinar is a lead magnet.
So, ask yourself, what’s one topic that your ideal prospect would love to learn about?
What’s one subject that your audience would love to study?
What’s the ONE thing that your prospects keep asking, over, and over, and over?
Most importantly, what’s a presentation that you could deliver to your leads in a way that actually helps them?
If you can answer those questions, then you’ll be able to craft a killer presentation that you can use to generate leads.
Webinars As A Method To Generate Leads
The little-known, and biggest benefit of promoting your webinar, is that every single time someone subscribes to your event they’re automatically added to your email list.
So you can followup with your new lead later on, share awesome content with them, try your best to help them, and hopefully, you can build a massive relationship that lasts a lifetime.
That’s one of the coolest things about a webinar to be honest; it can be both a short-term, and a long-term strategy that helps to build your own authority.
So if you have a promotion now, or 5 months from now, hopefully some of your leads stick with you over the long-haul so that you can continually share awesome content with your leads.
My advice, is always to think long-term!
Try your best to deliver awesome content to your subscribers, so that you can build relationships that can potentially last a lifetime via email marketing.
(You can, of course, share your future webinar events with your prospects as well).
The Even Better Part Is That It’s Super Easy To Automate Your Webinars Using ClickFunnels
One of the biggest pain points that prospective webinar hosts have is all of the different things that can go wrong when you’re hosting a live webinar.
- What if your neighbor starts up a loud lawnmower?
- What if your ISP disconnects or has some downtime?
- What if your Operating System starts running an important update half way through?
- What if you have a bad cough?
- What if your phone rings, incessantly?
- What if your dogs and cats are loud and they insist on wanting to play with you? (lol).
- What if your spouse needs your help with something?
- What if you have a virus that does something crazy to your computer while you’re presenting?
As you can see, there’s a long litany of reasons why I’m personally terrified of conducting LIVE webinars, and why I prefer automation hand over fist over live webinars.
With ClickFunnels It’s Super Easy To Setup An Automated Webinar
So you can perform the perfect presentation once, and then use that presentation to generate leads over, and over, and over again.
Without dealing with any of the technical trouble or overwhelm that’s so easy to get lost in if you’re doing live webinars.
More To The Point, Webinars Are Also A Powerful Method To Promote Your Products And Services
It doesn’t really matter what type of product or service you’re promoting.
Maybe you own a martial arts gym.
Maybe you’re a gourmet pastry chef.
Maybe you’re a doctor, lawyer, affiliate marketer, or network marketer.
No matter what type of business you’re in, webinars can be a really powerful way to promote your products and services.
Because hopefully, now that you have a really awesome topic for your webinar, you can design and brainstorm this in a way where pitching your product is only natural.
For example, if you’re a weight loss consultant, you can easily craft a dozen or so awesome webinar topics that your audience would probably love to know about, right?
Then naturally, toward the end of your presentation, you can pitch almost any weight loss related offer that you had in mind.
Maybe you want to pitch your weight loss consultancy. Maybe you want to promote a weight loss affiliate program. Maybe you want to promote your weight loss supplement.
The truth is that you have more options than you can shake a stick at, and you’re only limited by your ability to be creative and to brainstorm.
Webinars Are Also A Killer Method To Communicate With Your Audience, And To Stack Massive Authority And Goodwill
One killer tip is to never ever shortchange your audience on your webinar.
Try your best not to include any fluff.
Don’t ramble and drone on for hours on end.
Try your best to respect the heck out of your attendee’s time!
Ask yourself, how can you help them the most with their problems in as little time as possible?
Can you give a super powerful presentation inside of 20 minutes?
Can you wow your prospects with tons of awesome content?
That’s always a great goal to have, and remember, that people have relatively short timespans these days! Especially with the world of social media, Facebook groups, constantly updated Twitter feeds and smart phones that are always going off (lol).
In short, make your webinars short, punchy, impactful, and to the point!
Thank You So Much For Checking This Out! You Rock!
I’d like to personally thank you for checking out this content.
As always, I humbly invite you to ask any marketing or tech questions that you ever have.
I spend at least an hour or more per day brainstorming with students, readers, email subscribers and listeners every single day.
So, I thank you so much for checking this out, and wish for you to have an absolutely stunning, and beautiful day!
Mike DeVincent
MrComputerScience.com
